how to get started with your business in environmental protection & social media

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05/21/2011 by Heiko Butz Blog Environmental Business Blog www.environbusiness.wordpress.com Twitter twitter.com/EnvironTweet Email [email protected]

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Page 1: How to get started with your business in environmental protection & social media

05/21/2011 by Heiko Butz

Blog Environmental Business Blogwww.environbusiness.wordpress.com

Twitter twitter.com/EnvironTweet

Email [email protected]

Page 2: How to get started with your business in environmental protection & social media

Environmental protection(1) think within your company what you can change

Action Possible result

Increase the quality for long lasting products

Less usage of resources

Increase your efficiency of water, energy and waste

Less usage of resources

Implement recycling systems Less usage of resources

Follow the national laws worldwide (e.g. in the EU the WEEE)

Decrease the ecological impact of your products

Use only certified resources (e.g. FSC Wood)

Reduce the ecological impact of the constituent parts of your products

Become a carbon dioxide neutral company

Lower the human made climate change

Page 5: How to get started with your business in environmental protection & social media

Make a profit out of your efforts(2) by showing your environmental

efforts to your customers

Use Social Media to communicate this efforts more cost effectively

Page 6: How to get started with your business in environmental protection & social media

Communicate your improvements with Social Media

(let the customers participate) Why?

- Better connection to your audience- Coperation with costumers can lead to better product quality- Increased brand awareness on the web- More traffic on your website- Lower costs for marketing- Higher profits- Word of mouth marketing is getting more important

78% of costumers trust peer recommendations, only 14% advertisements (Box Hill Institute).

25% of search results for the worlds top 20 largest brands are already links to user-generated contents (Box Hill Institute).

Page 7: How to get started with your business in environmental protection & social media

Communicate your improvements with Social Media

How to get started in Social Media in 4 easy steps1. Listen to yourself - Who are my intended targets for my environmental campaign?- How do I reach my intended targets? - Do these chosen channels reflect our mission? - What overall message does my brand tries to communicate with the environmental improvements?

2. Listen to your community… like News, Newsgroups, Blogs, Organizations like yours, key public figures, Mentions of your organization, Popular industry sites (get some impressions below) …

Page 8: How to get started with your business in environmental protection & social media

3. Participate in your community - Create media yourself (Blogs, Comments, Facebook pages …)- Be in a permanent exchange of information with your community- Invest time in getting more knowledge and share these (Twitter)- Look for improvements in your environmental strategy, and let others participate- Use the feedback loop

Depending on your strategy and aims in Social Media, the last step can include the following. 4. Become the centre of the information flow- Be the hub for information- Improve your environmental campaign for bigger success- Produce better products with the participating community …

See more detailed information on how to get in social media in the presentation „Developing a Social Media Plan“ by ifpeople.

Free download at

Page 9: How to get started with your business in environmental protection & social media

Heiko Butz

Blog Environmental Business Blogwww.EnvironBusiness.wordpress.com

Twitter twitter.com/EnvironTweet

Email [email protected]