how to get started with your business in environmental protection & social media
TRANSCRIPT
05/21/2011 by Heiko Butz
Blog Environmental Business Blogwww.environbusiness.wordpress.com
Twitter twitter.com/EnvironTweet
Email [email protected]
Environmental protection(1) think within your company what you can change
Action Possible result
Increase the quality for long lasting products
Less usage of resources
Increase your efficiency of water, energy and waste
Less usage of resources
Implement recycling systems Less usage of resources
Follow the national laws worldwide (e.g. in the EU the WEEE)
Decrease the ecological impact of your products
Use only certified resources (e.g. FSC Wood)
Reduce the ecological impact of the constituent parts of your products
Become a carbon dioxide neutral company
Lower the human made climate change
Environmental protection (2) let others help you
Local States USA
(click on the logo to get forwarded to the homepage)
Via Google search you can find private consultancy companies as well.
Chrysler Saves $50 Million With Environmental Efforts
Make a profit out of your efforts(1) by saving money
GE Aviation Saves $1 Million and 15 Million kWh of Electricity
Updated Air Traffic System Could Save 12.9M Gallons of Jet Fuel per Year
Make a profit out of your efforts(2) by showing your environmental
efforts to your customers
Use Social Media to communicate this efforts more cost effectively
Communicate your improvements with Social Media
(let the customers participate) Why?
- Better connection to your audience- Coperation with costumers can lead to better product quality- Increased brand awareness on the web- More traffic on your website- Lower costs for marketing- Higher profits- Word of mouth marketing is getting more important
78% of costumers trust peer recommendations, only 14% advertisements (Box Hill Institute).
25% of search results for the worlds top 20 largest brands are already links to user-generated contents (Box Hill Institute).
Communicate your improvements with Social Media
How to get started in Social Media in 4 easy steps1. Listen to yourself - Who are my intended targets for my environmental campaign?- How do I reach my intended targets? - Do these chosen channels reflect our mission? - What overall message does my brand tries to communicate with the environmental improvements?
2. Listen to your community… like News, Newsgroups, Blogs, Organizations like yours, key public figures, Mentions of your organization, Popular industry sites (get some impressions below) …
3. Participate in your community - Create media yourself (Blogs, Comments, Facebook pages …)- Be in a permanent exchange of information with your community- Invest time in getting more knowledge and share these (Twitter)- Look for improvements in your environmental strategy, and let others participate- Use the feedback loop
Depending on your strategy and aims in Social Media, the last step can include the following. 4. Become the centre of the information flow- Be the hub for information- Improve your environmental campaign for bigger success- Produce better products with the participating community …
See more detailed information on how to get in social media in the presentation „Developing a Social Media Plan“ by ifpeople.
Free download at
Heiko Butz
Blog Environmental Business Blogwww.EnvironBusiness.wordpress.com
Twitter twitter.com/EnvironTweet
Email [email protected]