how to get publicity, lori miller whnt news 19
DESCRIPTION
Presentation to the North Alabama African American Chamber of Commerce (NAAAChamber) in Huntsville Alabama March 18, 2014TRANSCRIPT
HOW TO GET PUBLICITY A Practical How-To for Your Business or Nonprofit
Lori Miller, Sales Marketing & Research WHNT News 19
Tuesday, March 18, 2014
HOW TO GET PUBLICITY
Let’s talk about common questions about publicity tactics
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IS THE
PRESS
RELEASE
DEAD?
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COMMON QUESTIONS
RELEASE BETTER IDEA Reason-my event Reason-impact of my event Event details – sentence form Event details – bullets Typed quote from spokesperson People available for interview Event location Video / Photo opportunities Boilerplate Boilerplate + links to media page Media contact Media contact
Should I send a press release?
For TV – think visual!!
The event is never the story. The story is always about the people behind the event.
COMMON QUESTIONS
Who should I send my information to?
Get to know the… • News Director
• Assistant
News Director
• Assignment Manager
http://naprca.org/wp-content/uploads/NAPRCA_Pitching-stories-to-Alabama-Media-Group.pdf
“And the mayor’s going to be there!”
COMMON QUESTIONS
How early should I send it? When is too late?
Understand the news process (review meetings at 9:15am and 1:30pm) Events after 3pm make it difficult to tell complete stories Know what you’re competing against Timing is everything!
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COMMON QUESTIONS
How do I get an in-studio interview?
Ask! Book early Prep your speakers Arrive early Bring extras
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COMMON QUESTIONS
How do I get a PSA?
• The message of the PSA reflects a need in the community
• PSAs must be one of the following lengths: :10, :15, :20, :30 or :60.
• WHNT News 19 no longer accepts PSAs on tape
• No business logos or audio mentions for sponsors . And no websites that sell products
• PSAs promoting an event must be received a month before the event. Provide
start and end dates for campaign
• WHNT News 19 cannot guarantee PSA placement on our schedule
• Can’t provide list of air times
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COMMON QUESTIONS
How do we get WHNT to be a media partner?
Understand the number of asks Provide a tangible benefit – both ways Proposal for WHNT Marketing Committee
COMMON QUESTIONS
A FEW MORE THINGS TO KNOW
It’s a 2-way (be available) Customize your pitch Exclusivity Email is excellent
COMMON QUESTIONS THANK YOU! LORI MILLER WHNT News 19 [email protected] @lorimillerwhnt linkedin.com/blorimiller