how to get linkedin
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How to get
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Global explosion
www.twosocial.com
1 in every 4.5 minutes online is spent on Social Media
Nielsen Australia Online
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Social Media reach
Country Unique audience (000) Reach
Brazil 28,806 84%
Italy 22,766 81%
Spain 21,261 79%
Japan 48,203 78%
France 30,733 77%
USA 151,743 77%
UK 29,842 74%
Australia 10,443 73%
Germany 31,115 66%
Switzerland 2,627 65%
www.twosocial.com
Nielsen Australia Online
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Social Media
UM Wave 4 and 5Nielsen Australia Online
Blogging
Microblogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
62%read 29.0%
write
65%belong
80.0%watch
40.2%listen
No10Sydney*
47.4%post
28.2%upload
74%message
24.6%feed
No6Aus*
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Social Media
www.twosocial.com
Blogging
Microblogging
Networks
Video
Forums
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700 million members
200 million members
120 million members
3 billion views each day
www.twosocial.com
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Linkedin in Australia
2,000,000professional members
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8/17/2011
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Does your organisation use Social Media to recuit
Source Jobvite 2011www.twosocial.com
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Which Social Networks is your organisation using?
18Source Jobvite 2011www.twosocial.com
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How does your organisation use these channels
Source Jobvite 2011www.twosocial.com
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www.twosocial.com
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$91.22
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Social advertising (now defunct)
www.twosocial.com
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Social advertising (now defunct)
www.twosocial.com
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So what next?
• New content aggregation
• Daniel Roth, Digital Editor, Fortune
• Job application plugin
• ‘Apply with LinkedIn’ button added to corporate careers sites
• Acquisitions?
• Yammer
• Socialware
• Viadeo
• Slideshare
• Customer Relationship Management?
• 100 million names and numbers
• Biggest professional database in the world
www.twosocial.com
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Summary
As an individual
• Complete 100% of your Profile
• Use the LinkedIn Integrated Apps
• Network
• LinkedIn is all about the Connections
• Join Groups
• Get involved and add value
• Follow organisations you are interested in
As an organisation
• Create and manage Company Page
• Consider whether a Group would add value and how?
• Follow individual guidelines in reverse!
www.twosocial.com
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