how to get warm (not cold) sales calls using linkedin
DESCRIPTION
I delivered a training course for a company specialising in equipment for maintaining sewer infrastructure recently. Someone mentioned what they called the 'old' way of doing business; picking up the phone and calling prospects direct. Linkedin is a fantastic way to make those cold calls much more productive with background information on your prospects AND pre-existing rapport before you get in touch. If you use Linkedin in the right way, it means you're much more likely to have productive and rapport-filled phone conversations. Hope it's helpful! For more information on how you can get more leads from Linkedin in 3 easy steps, contact Tom Mallens on www.Linkedin.com/in/tommallens, [email protected], +44 (0)1926 678 920 or follow me on Twitter at @TomMallens.TRANSCRIPT
How to get warm (not cold) sales calls using Linkedin . . .
Most people don’t like getting cold calls from people they don’t know trying to sell them things.
3. It helps you learn about your prospects AND interact with them before you call so they know who you are.
Which means you get more effective sales calls and more face-to-face meetings. 5. Look at your prospects’ profiles to get useful information so
you can build rapport and ask informed questions.
6. You can either call prospects direct or, even better, build up regular engagement with them first.
7. If you keep in touch with prospects, share useful information, and offer to help, you can build trust even before you call.
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Helping you get more leads from Linkedin in 3 easy steps W: tommallens.com E: [email protected]
T: 01926 678 920 M: 07917 005 938 @TomMallens
Which is why Linkedin is such a powerful tool for warming up awkward cold calls.
When people get back in touch, you have a two-way discussion that makes your otherwise cold call into a warm lead.
9. It also quickly helps to build awareness of you and your products & services, which is a great way to enhance word-‐of-‐mouth awareness and referrals!