How To Get Customers

To Buy From You..

In Order To Sell You Must Understand Your Prospect or

Customers Needs.

People Make Purchases For ONE Reason

Only..

• To Satisfy Their Needs.

• In order To Sell You Must Understand Your

Prospects and Customers Needs.

• Secret… Their Needs and Your Needs are exactly

the same.

Learning This “Stuff ” Is Important

It Impacts…

• Your Marketing – Headlines

• Your Keyword Selection

• Any PPC you may do

• Your Prospecting Calls

• Article Writing

• Your Videos.

Understanding What Moves

We Humans…

People Make Buying

Decisions to Full Fill

Their True Needs.

Abraham Maslow – The Hierarchy of Needs

The Hierarchy of Needs.

1.Physiology Needs: When needs not meet brings out fear and fight response. Revert back to our primal thought

Process.

2. Safety and Security: Secure Job & Benefits, Insurance, roof over head, weather

3. Love and Belonging Needs: Groups, Families, Forming Relationships, Community connection

4. Self Esteem: Feel good about self image through many ways, fashion, anti ageing, wellness,

5. Self Actualization : Vitality, Creativity, Self Sufficiency, Authenticity, Playfulness, Meaningfulness

1.

2.

3.

4.

5.

People Make Buying Decisions To Fulfil There Needs

Smart Marketers Know What Drives People And The Market To Those Needs.

Talk & Focusing More On Core Human Needs.

Purchases Are Then Made To Satisfy Those Needs –

(May put away and not use – Shoes, Clothing, Latest Technology)

Look at WHY we are buying what we are buying, understand the deeper core needs

Then watch prospects become clients because you understand their buying needs

And NOT your selling needs.

With The Next Video We Will Look At 4 Things You Can Never Go

Wrong Talking and Writing About…

No matter what product or service you

market..

For More Insights Please Feel Free To Connect with Me ,

Helene Mearing

http://heleneemearing.com