how to get a job in pr: understand the power of connectivity
DESCRIPTION
This presentation was initially developed for the PRSSA organization at the University of Kansas. I presented to Journalism School students about the power of connectivity and how important social networks and meaningful social media participation - and social media marketing - can impact their careers.We spoke about the importance of taking risks, moving outside your comfort zone and going out on a limb. We discussed the importance of raising your hand, asking for opportunities, planting your flag and saying what you think and not being afraid to share opinions, and how all those things can factor greatly into your ultimate success at finding the perfect job - whether it's in Public Relations, Marketing or some other field.The presentation also addresses the importance of understanding the web and the importance the Internet plays in business today. That includes having an understanding of and a working knowledge about the importance of things like well-constructed and optimized business websites, search engine optimization, email marketing, mobile marketing, coupon offers and others, and how these things, in conjunction with good public relations efforts is all part of an integrated marketing effort. The last part of the presentation deals with the importance of personal branding and how things like a Google+ profile, a robust presence on LinkedIn, blogging, commenting on blogs written by others and participating on networks like Twitter, YouTube and others can go a long way toward establishing an online persona that can be a springboard to a job.TRANSCRIPT
Connectivity: Empowering You, Powering Your Career
Who Am I?
Shelly KramerCEO, V3 Integrated Marketing
@shellykramer
Vision + Voice + Value
INTEGRATEDMARKETING
My Job as “Top Dog” = Glam• Rainmaker
• Coach• Soothsayer
• Quarterback• Fire drill leader
• Math nerd• Excellent juggler
If I Had A Theme Song
Let’s Talk About Me Then …
20080000
This is What People Thought I Looked Like
This is What I Really Looked Like
Let’s Talk About Me Now…
201243k
1,829/12,173,740+3,362
30,000+
What The
Heck Happened?
BIG
Climb On Out
Plant Your Flag
Raise It
Why Social
Why now?We all need viable channels
of communication – and social channels are
communication tools
Why Social
Why now?Today’s world is network of
connected users, with a very broad reach, using new
platforms. If you want to be successful, you need to plant your flag, go out on the limb,
and own your “brand.”
Why Social
Why now?93% of people expect
companies to have a social media presence. Companies are made up of people – what does your
social presence look like?
is the second largest search engine next to Google with 800 million
unique users per month
• 48 hours of video uploaded every minute, which represents 8 YEARS of content uploaded daily• 3 billion videos viewed daily• More video is uploaded to YouTube in one month than the 3 major networks created in 60 years• YouTube’s demographic is broad: 18-54 years
People
has over 800 million registered users
People
has over
200 million users
Over 350 billion tweets per day
90 Million+ Users
400 Million By the end of 2012
Let’s Look At
135 Million (reasons to
participate), er …. users
users are Senior Managers, Middle Managers, CEOs,
Presidents, Vice-Presidents, Sales Executives, Small
Business Owners, Entrepreneurs
and much more.
80% Are College Graduates
53% Earn more than $100,000/year
Average Age: 41 years
Today’s Website
Understand The Web of Today
To understand why Social Media and Social Media Tools are important, understand the
most important thing…
is where we go – for everything
Tactics to find new customers
2010 2011
51% 85%Website
- 74%Email Offers Own List
38% 74%Search
20% 54%Video
Tactics to find new customers
2010 2011
- 53%Coupon Offers (Groupon)
- 49%Mobile
27% 50%Twitter
43% 65%Facebook
Understand The Power of Personal Branding
Understand The Power of Personal Branding
Skeptical? Median Ages on Social Media Sites
31
33
41
of users across all social media platforms are 18 to 50 years of age
35 years or older
65% are 35 to 54
We’re a Wired Bunch – And We Participate in Social Media
51 Higher%
It’s Important to Understand Who is Where
Facebook: Not Just For Kids
So … How Do I Do This?
•Google Yourself• Create a Google Profile
• Get Your LinkedIn Profile in Shape
• Own Your Name
• Set Up Google Alerts• Get a Gravatar
• Read blogs, leave comments• Start blogging and
participating meaningfully in social channels
And most importantly,
remember ….
Suck it Up And Get Out There – The Company is Grand
Plant It – Fly It
Raise Your Hand … Often
When You Aren’t Sure … Stalk
ThinkBig
Me?
Yes. You Are Big!
No. Not Your Butt.
And we all know this ….
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”
- Charles Darwin
Stalk Me …
LinkedInShelly DeMotte Kramertwitter.com/shellykramer facebook.com/shellykramer
www.v3im.com
INTEGRATED MARKETING
Vision + Voice + Valuev3im.com