the future of connectivity - dis-connectivity
DESCRIPTION
For every trend in life, there is a counter trend. Grace Emery, Planner at Seven, explores why, when technology seems to be connecting us at a phenomenal rate, some of us are standing back and trying our best to push away from being too connected. Part of the second session of Future Think - a series of events from Seven looking at the trends and their implications for content.TRANSCRIPT
Disconnectivity
The counter trend
How hyperconnectivity is already affecting us…
1.Dual screens2.Mental health3.Relationships
Screen stacking
Hyperconnectivity is affecting our mental wellbeing
Relationships and our wellbeing
Online relationships
Which brands are allowing us to disconnect?
JOMO.JJOY
OFMISSING
OUT
Selfridge’s Silence Room
“I unplug to rest.”
“I unplug to reconnect.”
Which brands are helping us connect and play?
Sony: Enabling physical and remote connections simultaneously
The Apple Watch
Pinterest play
What can brands learn?
Bring us play
Remember…
1.Connect
2.Play
