Generating and Nurturing B2B Leads

The How and Why of Content Marketing for Lead Generation

CEOS DON’T WANT TO BE SOLD

80% of business decision-makers said they prefer to get information via articles, not ads. Seventy percent said content makes them feel closer to a company, and 60% said content provided by companies helps

them make smarter buying decisions.

Source: Roper Public Affairs

SO GIVE THEM WHAT THEY WANT

eBooksWebinarsDrip CampaignsBlog PostsInsightful Guest Posts

InfoGraphicsNewslettersCase Studies WhitepapersHelpful Emails

BUT FIRST, GET THEIR INFORMATION

Ensure you can contact every visitor either through email, phone, or remarketing.

BUT DON’T TREAT THEM ALL THE SAME

You need rules and campaigns for every type of lead you receive. An eBook download should

be handled differently then a contact form, and the contact form should be handled differently

from a newsletter contact.

This requires content, content, and more content.

IT DOESN’T STOP THERE!

You need to optimize your sales funnel. Most funnels look like this:

BUT WHAT HAPPENS TO CONTACTS THAT DON’T

CLOSE?

MINE THEM!Create rules and campaigns for the leads that

don’t close. You should have dozens of campaigns for each reason a lead didn’t close.

A lead that couldn’t afford your services should not be handled in the same manner as one that

went to a competitor. So stop throwing their information into your newsletter queue and

expecting a miracle.

LEADS YOU WEREN’T EXPECTING

Soon you’ll be receiving calls from clients that didn’t close for one reason or another. Some will call you after being remarketed to for one

week, one month, or one year!

These leads are now more informed and their time to close has been shortened.

WHAT ARE YOU WAITING FOR?

Now you know how to contact the C-Suite. You also know how to engage with them. And we just finished showing you how to optimize

your sales funnel. So, again… What are you waiting for?

Get started on your new lead gen campaign and start reaping the benefits.

But if you want the experts to take care of it for you, feel free to contact us immediately.

Plus, we’ll perform some more advanced techniques we didn’t show here!

One more slide to get all of our information!

Web: Foxtailmarketing.com

Phone: 800.273.2113

Email: info@foxtailmarketing.com