web design statistics for effective ... - b2b website design · consuming content from it b2b...
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PROFESSIONAL, POLISHED DESIGN MATTERS
38% of consumers will stop engaging with content
that is unattractive in imagery or layout
Brand credibility is judged 75% on the site’s overall design
The right colors increase brand recognition by 80%
TIP:
USER EXPERIENCE: IT’S ALL ABOUT THE USERS
WORK WITH AN EXPERIENCED WEB DESIGNER WHO WILL CREATE A CUSTOM DESIGN TO FIT THE NEEDS OF YOUR BUSINESS.
79% of people who don’t like what they find on one site will go back and search for another site
A one-second delay in website loading time can lead to a 7%
loss in conversion
39% of consumers will stop engaging with content if the
images won’t load
TIP:EVERY DECISION YOU MAKE ABOUT YOUR WEBSITE AND WEB DESIGN SHOULD BE FROM THE USER’S PERSPECTIVE. CONSIDER HOW YOUR DECISIONS WILL IMPACT THE LOAD SPEED AND SITE PERFORMANCE.
INSIGHTFUL CONTENT IS CRUCIAL
TIP:PAY CLOSE ATTENTION TO WEBSITE CONTENT AS IT CAN HAVE A SIGNIFICANT IMPACT ON LEAD GENERATION AND CONVERSIONS. INTEGRATE A BLOG INTO YOUR B2B WEB DESIGN.
OF CONSUMERS globally would rather
engage with content that’s beautifully designed as
opposed to simply designed
59%
OF CONSUMERS will abandon a website that takes longer than 3 SECONDS to load
40%
65% OF CONSUMERS want to see contact information on the site’s home page
46% OF CONSUMERS think the most annoying thing about a website is the lack of messaging
70% OF CONSUMERS learn about a company through their blog rather than ads
82% OF CONSUMERS enjoy reading relevant content from company blogs
60% OF CONSUMERS feel more positive about a brand after consuming content from it
B2B companies that blog 1X or 2X a month generate 70% more leads than companies that don’t blog.
WEB DESIGN STATISTICS FOR EFFECTIVE DESIGNCheck out these web design statistics before you build a B2B website to create a website that works well and generates leads.
MOBILE DESIGN IS MANDATORY
Mobile drives or influences 40% of revenue in the leading B2B organizations
50% of B2B searches today are made on smartphones
MOBILE SHOULD NOT BE AN AFTERTHOUGHT OF DESIGN. CONSIDER THE IMPACT OF YOUR DESIGN AND LAYOUT CHOICES AS THEY IMPACT THE MOBILE EXPERIENCE.
SOURCES:
• Impact: https://www.impactbnd.com/blog/user-experience-stats-infographic
• Think with Google: https://www.thinkwithgoogle.com/marketing-resources/experience-design/b2b-marketing-reshaping-growth/
• Vendasta: https://www.vendasta.com/blog/58-spooky-stats-for-websites
90%
OF BUYERS who have a superior mobile experience say they are likely to buy again from the same company
90%
10%
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888.670.7803BOPDESIGN.COM ���