how to gain and retain audience2
TRANSCRIPT
HOW TO GAIN AND RETAIN AUDIENCE ATTENTION
Ask questions
State facts
Use stories
Use quotations
Burst of humour
GAINING ATTENTION
ASK QUESTIONS
Very simple
Rhetoric but light in nature
Can be out of context
Should elicit a quick response
STATE FACTS
Impressive, startling or shocking
Related to the context
E.g.:-”our company’s market share has gone up by 50%”
USE STORIES
Short
Understandable
Closely related to the context
USE QUOTATIONS
Strong and effective
Well known
Use sparingly
E.g.:-”action is eloquence”- Shakespeare
BURST OF HUMOUR
Appropriate
Should not embarrass anyone
Avoid sexual, political, cultural and ethnic issues
RETAINING
Appear knowledgeable
Positive body language
APPEAR KNOWLEDGEABLE
Present relevant points
Be unambiguous
Do not contradict yourself
POSITIVE BODY LANGUAGE
Employ effective voice modulation
Measured enthusiasm
Radiate confidence
Maintain eye contact
THANK YOU