How to Exploit Profitable Niche Markets

What does niche marketing mean? Niche marketing is about finding small opportunities on the web, small areas

in which people might be interested and for which they might be searching. Big companies and experienced

webmasters are not interested in these areas because they are not important enough. But a small business could be

something in which you might be interested.

Perhaps a small mini website will not generate thousands of dollars every month; it might generate 100 bucks, for

example. That is ok, if the effort involved in terms of creating this mini website is not too high; in this way, you could repeat the same business model again and again.

Taking into consideration that every small business could generate around $100 every month, with ten niches, you could earn $1.000 monthly. Does this sound better? And

what if you could create 50 websites?

The first step in this kind of business is always keyword research. You need to find small markets which do not

have competition. Wordtrack is a very good tool to use for finding niche opportunities. For every keyword, it tells you the number of searches and how many results are found on each search engine. You need to pay special attention

to the KEI column. KEI is the index that balances the number of searches and the number of competitors. The more searches and the fewer the competitors, the better

for you. A KEI higher than 10 is good, but you should, ideally, look at keywords with a KEI over 100. More than

400 is a gift.

- Create Content

- Generate Traffic

- Monetize your website

You can build traffic by optimizing the webpage content for the search engines and by analyzing your competitors in order to build a better SEO strategy (but this is another

chapter). Blogging and pinging is a way to make sure that your site will be spidered by the search engines.

Wordpress is a very good option for creating your blog, as it allows you to post, not only articles, but pages. You can easily build miniwebsites with Wordpress. Finally, there

are three easy ways to earn money with your site.

3. Google Adsense. Create an account at Google Adsense and include Google ads on your site. Every time someone

visits your site and clicks one of those ads, Google will share its profit with you.

Creating small businesses is like a game. They do not require high investment, but they will not make you rich

either. However, if you start playing many of those games, it can become a serious business.

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