Picking a Niche: Go where the clients are!

How to find your ideal clients in a profitable market

What we’ll cover: 10-15 minutes: Overview

Attracting clients: the slow way vs. the fast way How I reinvented my business to attract more clients

30 minutes: How to Pick Your Niche First, identify potential markets Narrow it down to the right fit for you

10-15 minutes: Take-Aways Take-away tips for your business success Questions?

Overview Attracting clients: The slow way vs. the fast way The generalist

Overview Attracting clients: The slow way vs. the fast way The generalist The industry specialist

Overview The fast way: Pick a Niche!

The advantages of a niche-industry copywriter:

Low or no competition Clients find you quickly Stand apart with value Align with clients as a true partner/colleague Get more work Charge higher fees

Overview Which niches need skilled copywriters?

Here’s just a sample of the hottest industries: Green/eco-friendly: construction, furnishings, energy Colleges: recruitment, admission, sports Jobs assistance: staffing firms, career counselors Video gaming and sports fans: huge!!! Parent/children services: activities, drivers, safety Food and beverage: wine, gourmet and healthy foods “Looking good”: weight loss, teeth whitening, Botox Technology: computer services, app development

Overview How I reinvented my business to attract more clients

Identified a strong niche market I enjoy Created a brand, website and other materials

100% focused on that market Used proven marketing techniques to become

known very quickly

Overview Today: more than I can handle

My freelance business has grown steadily I speak at national industry events One of my favorite clients made me a great offer Now I refer work to other copywriters in my niche

— we all win!

Picking a Profitable Niche Identify a market with potential

Spending strength and growth: Sports: $422B Colleges: $312B Retail $200B Green building: $135B Video gaming: $10.5B

Picking a Profitable Niche Identify a market with potential

Sub-niches: B2B, B2C, services, retailers, manufacturers, local, national, global

Huge number of “mid-level” companies with healthy marketing budgets

Picking a Profitable Niche Identify a market with potential

Picking a Profitable Niche Identify a market with potential

Trade associations Active, robust memberships Annual conference (regional, too) Opportunities to connect with referral sources, allies,

event planners, publishers Industry knowledge

Picking a Profitable Niche Identify a market with potential

Trade associations

Picking a Profitable Niche Identify a market with potential

Who’s hiring copywriters Indeed, SimplyHired, LinkedIn Retailers hiring (for example):

Nordstrom Brookstone BCBG Max Azria Group Chanel Bath & Body Works

Office Depot Frontgate Style Network Shade Store Ralph Lauren Media Benefit Cosmetics

Picking a Profitable Niche Identify a market with potential

News buzz Inc., Businessweek, CNN Money Find trends, statistics

Picking a Profitable Niche Find the right fit for you

Take an inventory Professional background

Picking a Profitable Niche Find the right fit for you

Take an inventory Professional background Skills and interests

Picking a Profitable Niche Find the right fit for you

Take an inventory Professional background Skills and interests Network

Picking a Profitable Niche Find the right fit for you

Take an inventory Professional background Skills and interests Network Experience

Picking a Profitable Niche Find the right fit for you

Go for it Listen to your gut

Picking a Profitable Niche Find the right fit for you

Go for it Listen to your gut Commit to it 100%

Picking a Profitable Niche Find the right fit for you

Go for it! Listen to your gut Commit to it 100% Pick a date!

Questions? Thank you. Pam Foster ContentClear Marketing Certified SEO Copywriter and Coach www.ContentClear.com www.PetCopywriter.com