Goals1) Links & other Signals2) … that matter3) ... that are safe

Can you fake it? Or even “build” it?

Engaging with bloggers

1) Theirs – not yours2) Attention worthy prizes 3) Low barriers to entry

Competitions

Blogs

Entries

Signals

Timely

Involvement

Personalised

Shareability

Timely

Involvement

Personalised

Shareability

#linkchat

A chance to be the expert at:

Metrics

1)Don’t take the piss2)Be useful3)Be human

Flickr Credits

http://www.flickr.com/photos/jorge-11/4787290028/http://www.flickr.com/photos/giffnockgrindlays/8217797280/http://www.flickr.com/photos/pareeerica/2442753072/http://www.flickr.com/photos/spoolwork/3247331743/

Media Innovations Director, LBi GroupGlobal (from Edinburgh)

E: Andrew.Girdwood@LBi.comS: AndrewGirdwood @ Twitter, Google+, Pinterest