how to do app search optimization - techno infonet
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About App Store Optimization
For app developers, App Store optimization is an incredibly important yet frequently overlooked opportunity when trying to create traction and growth ( i.e., more downloads).
Not surprisingly, there’s quite a bit of overlap between App Store optimization and tradit ional SEO, but it ’s important to remember that the App Store is in relative infancy when compared to i ts big search counterparts.
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP
STORE RANKING
ON-PAGE RELEVANCE FACTORS
App Title
App Description
Keywords Data
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP
STORE RANKING
ON-PAGE RELEVANCE FACTORS
App TitleKeyword usage in the title appears to be one of the most important relevance signals. It is currently unknown whether it's a direct signal (keyword usage means higher ranking) or an analogous one (keyword usage results in higher click-through rates).
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP
STORE RANKING
ON-PAGE RELEVANCE FACTORS
App DescriptionAppropriate keyword usage should also be
used within the body copy…errr app description.
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP
STORE RANKING
ON-PAGE RELEVANCE FACTORS
Keywords DataA good old keywords tag, you ask? Yes,
but it appears Apple is already de-weighting its impact. Expect keywords tag to get phased out altogether as app development becomes even more accessible to a mainstream audience.
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP
STORE RANKING
OFF-PAGE RELEVANCE FACTORS
CTR Usage Weights
Discard Rates Downloads
Reviews
App Updates
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP
STORE RANKING
OFF-PAGE RELEVANCE FACTORS
CTRClick-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP
STORE RANKING
OFF-PAGE RELEVANCE FACTORS
Usage WeightsWhat is the average frequency of usage within the
app?
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP
STORE RANKING
OFF-PAGE RELEVANCE FACTORS
Discard RatesHow frequently is the app deleted? What is the average life of an app on a desktop?
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP
STORE RANKING
OFF-PAGE RELEVANCE FACTORS
DownloadsHow many downloads does the app have?
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP
STORE RANKING
OFF-PAGE RELEVANCE FACTORS
ReviewsWhat is the average review score and how authoritative and authentic are the reviewers?
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP
STORE RANKING
OFF-PAGE RELEVANCE FACTORS
App UpdatesHow fresh is the app? Is it continuing to create new features and optimize for new OS releases?
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP
STORE RANKING
HOW TO IMPROVEMENT APP STORE THOROUGH
SEARCH ENGINE OPTIMIZATIONS
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP
STORE RANKINGHere Are A Few Tips To Help You Rank Better In The App
Store:
Focus on natural incorporation of keywords in the title and description data
Use conversion optimization techniques and push notifications to ensure more prolific usage of the application
Keep the application “top of mind” through email and social media integration. Give your users a great reason to share, like, and follow.
Offer heavy users the opportunity to review the app. A simple push with the opportunity to rate can give your ambassadors a platform to evangelize the product
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP
STORE RANKINGHere Are A Few Tips To Help You Rank Better In The App
Store:
Try traditional PR to improve download rates and a bevy of quality content regarding the site
Use event tracking and some iteration of “last state” tracking to prevent users from bouncing
Use open graph (wisely!) to help spread the word.
Make an absolutely killer app (if you’ve done that, feel free to ignore most of the above).
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP
STORE RANKINGHere Are A Few Tips To Help You Rank Better In The App
Store:Contact US
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THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP
STORE RANKINGHere Are A Few Tips To Help You Rank Better In The App
Store:
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