SEO PREDICTIONS OF 2015- By TECHNO INFONETTECHNO INFONET

How To Succeed At SEO In 2015

How To Succeed At SEO In 2015

It’s that time of the year again. Lots of wrap-up articles are buzzing online with digital marketing trends and predictions, even the things that will change in the coming years.

We’ve seen many developments in online marketing as years went by. We’ve seen how many shifted from link building to content marketing. Many have maximized their capacity to reach audience through social media and a lot of companies even turned their Facebook pages down after realizing it wasn’t effective for them.

HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015:

Focus On The User:Google is placing an increasing amount of focus on user experience. Is your website easy to navigate? Mobile friendly? Can visitors find what they need on the page? In the past, marketers tailored their SEO strategies to Google’s algorithms at the expense of user experience, but this can’t be the case anymore.

HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015:

Seo To Be More Personalized:In 2015, I see SEO becoming a much more personalized. In which search engines will start showing results based more on what you and your friends are interested in. They will also use more geotargeting to make the results more relevant.

They are currently doing some of this, but I see them using those two tactics to a much greater extent as it makes results more relevant. This also makes SEO harder to game.

-Neil Patel, co-founder of Crazy Egg, Hello Bar and KISSmetrics

HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015:

User Experience As The Next Big Thing:Looking forward to 2015, I think one of the big focus shifts for marketers will be user experience. This is becoming more and more of an important factor towards search rankings. By this, I don’t just mean that your website is attractive, I’m talking about the experience that a user has when they come through from the search engines matching their expectation based on the query they searched for.

So, if I were to recommend one area of focus (outside of the usual suspects like link building, etc.) then user experience would be it.

-Matthew Barby, digital and content strategist at Wyatt International

HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015:

Greater Emphasis On Optimizing Content:As more of us begin to understand the value and ramifications of content plus SEO, I can see a greater emphasis on optimizing content, not just going forward but also looking backward. Digging into the archives on one’s website to give evergreen content the best chance to shine is one strategy I’m particularly keen to keep an eye on in 2015!

-Kevan Lee, content crafter at Buffer

HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015:

Search Will Become More Semantic:I think we will see the big trend of 2014 continue, which is that search will become more semantic, and search engines will continue to be focused on indicators of a user’s experience for how they rank sites. So page load speeds and mobile responsiveness will be just as important as the text content on a site, because if a user isn’t willing to wait, or read text on a non-mobile friendly site, then it won’t matter what the content is. Beyond that, finding better ways to adapt content to individual users – again, back to the experience – will be key.

-Jerod Morris, Copyblogger’s VP of marketing

HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015:

Companies Will Take Time To Learn Seo Rather Than Outsourcing It:It’s always so difficult to speculate what changes Google will make, or what trends will emerge to render certain methods less effective. So my general feeling is that in 2015, we’ll see more business owners make a conscious effort to learn more about SEO for themselves, and try to take matters into their own hands rather than allow their visibility to be controlled by circumstances outside their control.

-Nicole Kohler, web content strategist of WebpageFX

HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015:

Optimizing Websites For Mobile Search Is A Must Activity:

SEO will still play a huge role in marketing many businesses’ products/services especially those brands that are still building their authority and influence online. With an ethical and strategic approach in search marketing, a company can easily grow its community (brand evangelists and customers) who might potentially help the brand to earn trust from its audience and grow its sales/leads over time.

-Venchito Tampon, founder of Digital Philippines

HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015:

Small Niche Sites Will Reign:

Google’s crusade against low-quality inbound links will take major hits by year’s end when a deafening rallying cry bursts through other rhetoric. Threatened by a perception that its systems widely exclude some of the world’s most relevant information, Google will release a new mechanism that will supplement its insufficient Disavow Tool. Publishers who can’t stop unsolicited inbound links and negative SEO will rejoice.

-Mike Murray, president of Online Marketing Coach

HERE ARE SOME TRENDS TO PAY ATTENTION TO IN 2015:

Content Will Still Be King:

As SEO is now widely known not just in SEO circles but also in different type of businesses, numerous business owners are now switching their online marketing strategies to SEO Services. In 2015, the competition in SEO will get tougher, and Google will definitely not allow this kind of inorganic search, so expect a much stringent Google.

-Robin Salvador, link building specialist at SEO Hacker

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