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TRANSCRIPT
2016-07-26
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VACLASSROOM PRESENTS…
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How to Design Highly Impactful
Online Presentations
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Wisdom of Dale Carnegie
There are always three
speeches (presentations) for
every one you actually gave:
the one you practiced, the one
you gave and the one you wish
you gave.
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Workshop Agenda
• Six common presentation mistakes
• Five steps to creating awesome presentations (online and offline)
• Plan
• Design
• Practice
• Deliver
• Evaluate
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Six Common
Presentation Mistakes
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#1. Missing Your Audience Completely
• #1 rule in both online & offline
presentations is KNOW THY
AUDIENCE.
• Understand what their knowledge
is on the topic and their attitude
toward the content.
• Have a somewhat clear profile on
the audience.
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#2. Too Much Information
• Punishing your audience with
too much content and creating
“cognitive overload”
• Focus on presenting data /
information with little time spent
on offering insights or even
inspiring the audience
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#3. No Emotional Engagement
• No presentation should be
devoid of emotion no matter
how cerebral the topic or
audience
• Find an emotional hook
through stories and “WHY”
questions
PROCESS INFORMATION
INSPIRATION & ACTION
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#4. Death by Powerpoint
• Text heavy, bullet heavy
presentations
• Don’t include ALL your content
on your slides… only what is
necessary to maximum the
learning experience
• Create whitespace and use
readable font
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#5. Boring, Irrelevant Visuals
• Use too much standard clip-art
involving the “little white men”
• Including images “out of
context”
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#6. Overcomplicating Your Presentation
• Speaking in jargon that your
audience doesn’t understand
• Keep it simple!
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FIVE STEPS TO CREATING YOUR ONLINE PRESENTATION
PLAN
DESIGN
PRACTICE
DELIVER
EVALUATE
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STEP 1: PLAN YOUR PRESENTATION
PLAN
DESIGN
PRACTICE
DELIVER
EVALUATE
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STEP 1: PLAN YOUR PRESENTATION
PLANNINGStart with the End in Mind
Know Your Audience and
WHY they Should Care
Discover the CORE Idea(s)
Anchor the Core
MindmapYour
Presentation
Organize and Create Proper Presentation
Flow
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Example: How to Deliver the Perfect Tennis Serve
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1. Start with the End in Mind.
QUESTION TENNIS EXAMPLE
What will my audience know or be able to achieve by the end of the presentation?
They will improve the accuracy and speed of their tennis serve.
They will know that the “key to success” will rise and fall in their “ball toss”.
If my audience only takes away couple things from this presentation, what should they be?
1. Toss the ball high enough2. Point your feet3. Extend your racquet arm
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Social Media Example
QUESTION SOCIAL MEDIA EXAMPLE
What will my audience know or be able to achieve by the end of the presentation?
They will know that Social Media Success involves THREE Cs: Commitment, Content and Community
If my audience only takes away couple things from this presentation, what should they be?
1. Be committed to your Social Media Marketing2. Post and Share Amazing Content3. Consistently respond to your Peeps
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2. Know WHY Your Audience Should Care.
QUESTION TENNIS EXAMPLE
Who is your “Ideal Audience”? Middle-Aged Amateur tennis player that plays semi-competitive; 70% male, desire to improve performance
Why should they really care? What is the “Big Why” for them?
By improving their serve, they will get better results: increase their aces, reduce their double faults and win more games
A better serve will increase their enjoyment and confidence of play
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2. Know WHY Your Audience Should Care.
“1000 songs in your pocket!!!”
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3. Discover the Core Ideas For Your Presentation
Great Presenters Find and Present from “The Core”!
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#1 Most Watched Ted Talk of All Time!
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#1 Most Watched Ted Talk of All Time!
“We are educating people OUT of their creativity.”
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3. Find the Core Ideas for Your Presentation
If you only had time to share 1-2 ideas with your
audience, what would you share?
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Tennis Example
The success of your tennis serve rests on the height
and placement of your ball toss.
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4. Anchor Your “Core”
01COREIf I could only teach 1-2 things, what would it be?
02Sequences or StepsAre there specific steps or sub-points that build from the core?
03 Stories & illustrationsWhat stories will convey meaning?
04Visuals or ImageryAre their any specific images that properly represent and support the core?
05ApplicationWhat practical action steps can be used to maximize learning and impact?
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5. Mindmap Your Presentation
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6. Organize and Outline Presentation
1. Research and add any further ideas to support
the core content
2. Review mindmap branches and start to re-order
the content or steps into a better flow
3. Take the mindmap (or whiteboard) content and
build into a rough Google Doc outline
4. Identify potential resources and supplementary
material to add to this presentation
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STEP 2: DESIGN YOUR PRESENTATION
PLAN
DESIGN
PRACTICE
DELIVER
EVALUATE
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TYPES OF PRESENTATION
Webinar
Teleseminar
LivestreamEvent
In Person
Screencast Demo / Tutorial
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STEP 2: DESIGN YOUR PRESENTATION
Content Design
Slide Design
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STEP 2: DESIGN YOUR PRESENTATION
Content Design
Slide Design
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CONTENT DESIGN
Create the Hook
Frame the Presentation
Build Sequence of Core Presentation
Points
Identify Relevant Visuals
Add Relevant Action Steps &
Exercises
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1. Create the Hook
• The hook is designed to ignite interest and draw
your audience into your presentation
• The hook draws your audience into the “BIG WHY”
for the presentation and answers the “Why should I care?”
question.
• Hook should be delivered in the first couple minutes
of the presentation
• The hook can take on many forms…
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The Hook: Stories
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The Hook: Questions
“What is the one thing in your life that you would LOVE to
change right now?”
“What is the one thing that is preventing you from becoming
the tennis player you’ve always wanted to be?”
“What is the one core value that you would stay true to
regardless of the cost?”
“What is the single biggest business mistake you’ve ever
made?
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The Hook: Powerful Core Statements
Examples:
• “If you don’t stand for something, you will fall for anything.”
• “By the end of this one hour presentation, 1200 more
children will die of diseases, most of them preventable.”
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The Hook: Visuals
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The Hook: Visuals
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The Hook: Addressing Common Challenge
Examples:
• How many hours per week do you spend on work and tasks
you absolutely hate?
• Why do you think you have so many “Double Faults” in your
tennis game?
• On scale of 1 to 10, how confusing is Infusionsoft?
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2. Frame Your Presentation
Beginning
• What – I’m going to show you 5 simple steps on how to have the perfect tennis serve
• So What – So you can reduce your double faults and add more aces to your game
Core
• Unpack 5 steps to a better serve
End
• Summary of 5 Steps and re-state WHY it is important again
• Next Steps or Exercise – what they can practice
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Social Media Video Example
Beginning
• What – I am going to show you how to avoid 5 common Social Media mistakes made by businesses
• So What – So you can have a solid return on your investment for your Social Media efforts
Core
• Unpack 5 common mistakes
End
• Summary of mistakes and re-state WHY you must avoid them
• Next Steps
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3. Build Sequence of Core Presentation Points
• Review your mindmap or planning doc and see
if there are any logical steps or sequences to pull from the
main teaching points
• Vet and eliminate those points that are not as relevant to
the core of the lesson
• Generate 3-7 key steps or points that support the core of
the lesson
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4. Identity Relevant Visuals
• Review hook and core teaching points and begin to
compile some ideas for images
• Popular images might include…
- Infographics
- Flowcharts
- Photos (with text)
- Images of people in relevant context
- Screenshot images
- Icons
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4. Identity Relevant Visuals
• Google images has a ton of pictures on any topic,
but copyright infringement makes it a risky option
• Ask for permission to use from source
• Utilize free or low-cost “royalty-free” stock photo
sites
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4. Identity Relevant Visuals
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5. Add relevant action steps or exercises
What is the BEST way for your audience to practically apply what they
have learned in your presentation?
Action Steps (“Here are 3 steps I would like you to do now…”)
Exercise (“Download the worksheet and complete the exercise)
Additional Training (“Go now and watch the additional tutorial on…”)
Interaction (“Post your answers to this question in the learning
group…”)
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Storyboarding
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Storyboarding
SLIDE ONE SLIDE TWO SLIDE THREE
Content to Include Module Title: “Create a Killer Lesson or Online Presentation
Quote from “William Yates”
None
Images none Image of Fire Image of Conferenceroom
Time Frame 3 minutes 2 minutes 3 minutes
Summary of Teaching Points
• Welcome everyone• Introduce WHY this
lesson is important• Review GoToWebinar
Instructions
• So many teachers and experts are merely filling buckets today
• We want to inspire students!
• Share story of my first experience at AdTech
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Content Design – Best Practices
Deliver your content in bite-sized chunks – show only what is needed!
Share stories and illustrations consistently as people retain information
better when stories are involved!
Be concise with your presentations as people tend to learn best in 20
minute chunks. OR build in an activity or a break in the presentation every
15-20 minutes or so.
Create a well-organized flow to your presentation… people will lose you if
you are all over the place
Keep it simple… start with a core idea of principle and build from there
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STEP 2: DESIGN YOUR PRESENTATION
Content Design
Slide Design
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Slide Design
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Slide Design
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Slide Design Checklist
Avoid old-school powerpoint templates
Use simple templates with lots of white space
Incorporate contextually relevant high resolution images (Avoid tacky clip art)
Use readable font (err on the side being TOO big)
If you are using “bullets”, annimate them one by one
Use other visual graphics to reinforce learning (simple charts, infographics)
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Slide Design Checklist
Use complimentary colors
Incorporate multiple media where appropriate (videos)
Incorporate contextually relevant high resolution images (Avoid tacky clip art)
For “In person” events, try to have ONE IDEA per slide, less is always more.
Be consistent in formatting, colors and font
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The Simplicity of Steve Jobs Presentations
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STEP 3: Practice
PLAN
DESIGN
PRACTICE
DELIVER
EVALUATE
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How to Get Ready for a Big Presentation?
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How to Get Ready for a Big Presentation?
• Find a cozy location to sit down with your
presentation deck AND your slide notes
• Memorize the main points (not a script)
• Rehearse the presentation out loud
(privately and with a close confidant)
• Keep a stop watch and time it multiple
times
• Get lots of rest, eat energy food and
believe in yourself!
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STEP 4: DELIVER
PLAN
DESIGN
PRACTICE
DELIVER
EVALUATE
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Delivery Strategies for Your Presentations
Sit or lay down and rest (with quiet music) prior to the presentation (if possible)
Convey your passion and enthusiasm
Smile (even in webinars with no webcam)
Start strong – first 2-3 minutes will set the tone
Make good eye contact (on webcam and in person)
Relax and be yourself
Use humor where appropriate
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Timeline for a 60 Minute Webinar Presentation
10 minutes: Introduction and Hook
40 minutes: Core Presentation (chunk those
presentation into 10 minutes with a break or
activity every 10 or so)
5 minutes recap and call to action
10 minutes: Q&A
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Timeline for a 20 Minute Presentation
5 minutes: Intro and Hook
10 minutes: Core teaching time
5 minutes: recap and call to action
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STEP 5: EVALUATE PRESENTATION
PLAN
DESIGN
PRACTICE
DELIVER
EVALUATE
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STEP 5: EVALUATE PRESENTATION
Self EvaluationEvaluation
from Audience
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SELF-EVALUATION
Self-Evaluate
What worked well?
What could be done
differently?
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EVALUATION FROM OTHERS
Feedback forms
Post presentation surveys
Interaction and vibe of audience during presentation
Feedback from trusted colleagues in attendance
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EVALUATION FROM OTHERS
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FIVE STEPS TO CREATING YOUR ONLINE PRESENTATION
PLAN
DESIGN
PRACTICE
DELIVER
EVALUATE