INTRODUCTION

• KINETIC Online Sport Shop is an E-Commerce Website developed by the students of Faculty of Computer Science and Information Technology majoring in Software Engineering and Information System.

• Our group is given the task to promote/advertise our products via one of the social media, SlideShare.

• KINETIC Online Sport Shop provides an excellent shopping experience to the customers who purchase sport goods online.

About KINETIC Online Sport Shop

• All the products that we offer are ORIGINAL BRANDS.

• All the products we sell fulfill the safety policy and SIRIM.

• We counteract all the illegally copied, manufactured and/or distributed products.

KINETIC Online Sport ShopWe sell:

• Sports Shoes (Men & Women)

Running, Badminton, Basketball, Soccer, Tennis, Squash, Hockey, Children’s Sport Shoes, and more.

• Sports Apparel (Man & Women)

Track suit, Track pants, Swimming suit, Jersey and more.

• Sports Accessories (Man & Women)

Bottle, Bags, Cap, Eyewear, Electronic devices, Gloves, Protective Equipments, Socks, Sport Balls and more.

We Sell…

KINETIC Online Sport Shop

KINETIC Online Sport Shop

How to Shop?

1. Register as a member of KINETIC Online Sport Shop by clicking on “Register”

button.

2. Login as the member of KINETIC Online Sport Shop by clicking on “Login”

button.

3. Start shopping! Add the products you wish to buy to the cart by clicking “Add to

cart” button.

4. After product selection, click “Next” and choose the payment method to perform

payment.

5. Shipping charges apply according to carrier rates.

6. Product will be delivered within 7-12 working days once transaction is

completed.

1. Register• Register as a member of KINETIC Online Sports Shop. Fill in the form

below and click “Register”.

2. Login• Login as the member of KINETIC Online Sports Shop by clicking on

“Login” button. Enter your username and password and click “Login”

3. Start Shopping• Add desired product to the cart by clicking “Add to cart” button.

4. Check Out• Click “Next” to check out and perform the payment. Choose one of the

payment method to perform the payment.

Marketing Strategies

1. Brands

2. KINETIC Online Sports Shop Website

3. Customer Preferences (Statistics)

Nike33%

Adidas27%

Puma20%

Reebok16%

Others4%

Sports Shoes

Customer Preferences (Statistics)

Nike35%

Adidas27%

Reebok25%

Fila10%

Others3%

Sports Apparel

Customer Preferences (Statistics)

Yonex32%

Wilson19%

Prince20%

Li Ning15%

Others14%

Sports Accessories

4Ps of Marketing

Products

Price

Place (Online Shop)

Promotion

Competitive Advantages

• Reasonable price

• Promotion – Stock Clearance, Year-End Sales,

New Year Sales (Discount up to 50%)

• User friendly user interface – simple, intuitive

interace to enhance user experience

• ORIGINAL products and brands from the supplier

Presented BY:

LOKE MEE SIE 161105

LOW LI PING 161399

CHIN YOON MAY 161796

GOOI SIEW WOEI 161897

LIM FUI JIA 163197

TAN KIM LOONG 164021