How to design, and extend,great content experience:

A culinary, somewhat cautionary, taleWater, Lands and Ecosystems-ILRI Blogging Workshop

ILRI Nairobi 21 March 2014

Susan MacMillan ILRI Public Awareness

Prepare 6 ingredients

• Branding

•Appetizing

•Digestible

•Nourishing

•Mobile

•Lasting

Branding

Make itBRANDED

•Colour

•Pictures

•Style guide

•Blog guidelines

•Categories/tags

•Workflows

Appetizing

Make itAPPETIZING

• Pretty setting

• Tasty nibbles

• Pithy headlines

•Arresting pictures

• Engaging captions

• Punchy quotes

• ‘Display text’

• Spot colour

Digestible

Make itDIGESTIBLE

•Arresting facts

•Memorable quotes

•Trenchant summaries

•Embedded videos

•Witty remarks

•(Parenthetical remarks)

•Symmetries / Poetries

• Jargon/acronym free

Nourishing

Make itNOURISHING

•Tell stories•State facts•Read others•Link others•Quote others•Credit others•Make it personal•Make it new•End it well

Mobile

Make itMOBILE

•Email

•iPads / Tablets

•iPhones

•Smart phones

•Dumb phones

•Websites

•Radio / TV

Lasting

Make itLASTING

•Twitter

•Tumblr

•LinkedIn

•Facebook

•Google+

•Website

•Enews

•Storify

•RebelMouse

Acknowledgments

•ILRI KMIS / Angela Nekessa, Ben Hack

•ILRI bloggers / Paul Karaimu

•CGIAR, WLE / Abby Waldorf

THANK YOU

The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI.

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