Based on a Case Study:D7 Photo Studio Logo Design

Designing a Simple Logo in 7 Steps

IxDWorks & Tallinn Summer School 2014Valeria Gasik, Daria Tokranova, Roger Puks

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Tuesday, July 29, 14

Brainstorm with yourself or the colleagues

Mind-maps/concept maps

Lists of concepts

Step 1. Coming up with an idea

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Stuff to map:

• Colors

• Emotions

• Level of details

• Message of the logo

• Area of use

• Whatever comes to your mind :)

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The more sketches — the better! (30-40)

No self censoring, sketch and doodle everything. (you will edit it later)

Show nothing to the client at this point.

Step 2. Make sketches and visualize your ideas

Tuesday, July 29, 14

You should consider:

• Aesthetics and creativity

• Client’s comments and ideas

• Your own ideas

• Current trends of the market

• Deadline

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Step 3. Vectorizing logo

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Work in progress...

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Step 4. Edit and short-list

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Step 5. Adding the typography

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Step 6. Finalizing the logo

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Step 6.1 Still finalizing...

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• Hidden words

• Inappropriate visuals

Step 7. Double check!

Tuesday, July 29, 14

Tuesday, July 29, 14