how to create a logo
DESCRIPTION
Presentació amb motiu de la sessió de formació oferida al grup Comenius Mosaic a l'Escola del Treball de Lleida el dia 28 de gener de 2014TRANSCRIPT
How to create a logo Rosa Rubió / Com360
Lleida 28/01/2014
Logo Quiz
Simple
5 principles of effec@ve logo design
Simple Memorable
5 principles of effec@ve logo design
Simple Memorable
Timeless
5 principles of effec@ve logo design
Simple Memorable
Timeless Versa@le/ Flexible
5 principles of effec@ve logo design
Simple Memorable Timeless
Versa@le/ Flexible
Relevant/Appropiate
5 principles of effec@ve logo design
Step1: QUESTIONS TO ASK
BEFORE DESIGNING THE LOGO
BASIC INFORMATION
• Company name • What word(s) / leTer(s) / icon should be included in the logo?
Types of logos
Iconic
Logotype
Combina@on marks
Step1: QuesEons
• What are the values or mission? • Who are your viewers/readers/customers? Who will see your logo? Who is it aimed at?
• Who is your compe@@on? How are you different from them?
Step1: QuesEons
• Is there something specific the viewer should remember about the company/ins@tu@on/service/product aYer seeing the logo?
Step2: Word graph
Lleida
Lleida
Lleida
Seu Vella
Lleida
Seu Vella
Lleida
Seu Vella
snails
fruit
Airport
fog
weather
brown
walking
River Segre
Lleida
Seu Vella
snails
fruit
Airport
fog
weather
brown
walking
River Segre
Lleida
Seu Vella
snails
fruit
Airport
fog
weather
brown
walking
River Segre San Miguel
Step3: which font and colors?
Fonts
• Hi, I’m Rosa and I’m four years old
• Hi, I’m Rosa and brides love me
• Hi, I’m Rosa and I’m WANTED
• HI, I’M ROSA AND I’D LIKE TO BE PETER
Fonts
• Lleida
• LLEIDA • Lleida • Lleida
• Lleida • Lleida • Lleida • Lleida
Colors
Step4: Design phase
Lleida
Step5:Final concepts
Final concepts
• Redefine your designs • Once you’re happy with your logo, show it to your target audience and get some feed back
The value of a good logo can be
immense.
The @me taken to capture and hold
your crea@ve thoughts in the logo
design process is @me well spent
