how to create your big idea

Download How to Create Your BIG Idea

Post on 13-May-2015

10.073 views

Category:

Business

0 download

Embed Size (px)

DESCRIPTION

The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business. In this webinar you'll learn:Which of the Four Big Ideas is best suited to youCreate a context that takes your performance to new levelsInvent the rules that make you an expert in your field.

TRANSCRIPT

  • 1.How to Create Your BIG IdeaGeo McDonald @Ideas Architect #ideaslunch

2. Part 1Why do I need aBIG Idea?Geo McDonald @Ideas Architect #ideaslunch 3. Who is your Ideal Client?Geo McDonald Ideas ArchitectGeo McDonald @Ideas Architect #ideaslunch 4. Chasing or Attracting?Do you spend more time chasing work or attracting it? 5. ALWAYS BrandIdeaIdealClientJASPerJob/Hobby NEVERCHASEATTRACT Getting Clients 6. Supermarkets are highly competitive, price sensitive markets 7. BrandIdea JASPer Job/HobbyWhat are you building? 8. Find me a BIG idea#ideaslunch You dont nd compelling ideas, you create them. 9. Part 2 Whats the BIG Idea?Your BIG Idea is the key to attracting your ideal clients 10. ThoughtVsIdeaWhats the dierence between a thought and an idea? 11. MyChanging Worlds#ideaslunch What game are you playing? 12. My OurChanging Worlds#ideaslunch What game are you playing? 13. MyOur The Changing WorldsThree Scales of Ideas 14. TheOur My Changing WorldsThree Quantities of Ideas 15. Process Concept AchievementThingWhats your BIG Idea? 16. Change my view of the worldSeth Godin, Purple Cow 17. Change my capabilityDyson, www.dyson.com.au 18. Change how I do thingsEdward De Bono, Six Thinking Hats 19. Change what is possible for meAndrew + Sue OBrien www.CoupleOnTheRun.com 20. Process Concept AchievementThingWhats your BIG Idea? 21. My OurTheHow BIG is your idea?#ideaslunch: Change My World, Our World, The World 22. Part 3How do I create my BIG Idea?#ideaslunch 23. Analyse or Create?#ideas lunch 24. Manifesto A Public Declaration of Your Intent#ideaslunch Manifestos are created to cause change 25. The Ten CommandmentsGeo McDonald @Ideas Architect #ideaslunch 26. YOUR Ten CommandmentsYOUR Ten Commandments dene your expertise 27. Manifesto Write the Rules of Your Big Idea#ideaslunch Positioning Shortcut: Write the rules! 28. Context Manifesto Part 1#ideaslunch Whats your context? Name it! Label it! 29. Where are you?#ideaslunch Your context denes your reality 30. A context denes a space 31. Industry IssueActivityGroup Business#ideaslunch Theres always more than one context 32. CouplesAndrew + Sue OBrien www.CoupleOnTheRun.com 33. !Rules Manifesto Part 2#ideaslunch What are the rules of YOUR game? 34. Rules#ideaslunch 35. Context !Rules Your BIG Idea#ideaslunch 3 Places to Create Your BIG Idea 36. !!! ! !#1 New rules within an existing context 37. The Manifesto Manifesto 1. Manifestos are primal 2. Manifestos terminate the past 3. Manifestos create new worlds 4. Manifestos trigger communities 5. Manifestos dene us 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action 9. Manifestos command presenceExisting Context, New Rules 38. ! ! ! ! !#2 New context within an existing context 39. Helen Macdonald www.OptimismZone.com 40. Manifesto 3D Mission Statements#ideaslunch 41. !#3 New context, new rules 42. Real Time MarketingDavid Meerman Scott 43. The Living OrganizationNorman Chorn www.centstrat.com 44. Climate Design 45. Context!RulesWhats Your BIG Idea?#ideaslunch 46. Part 4Whats Next For MyBIG Idea?#ideaslunch Without action, change happens to you 47. Finish it!Email me: geo@ideasarchitect.com.au 48. Post it!www.1000manifestos.com 49. Expand it!www.1000manifestos.com 50. The Manifesto Manifesto 1. Manifestos are primal 2. Manifestos terminate the past 3. Manifestos create new worlds 4. Manifestos trigger communities 5. Manifestos dene us 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action 9. Manifestos command presenceEbook It! Facebook.com/IdeasLunch 51. Workshop: How to Design, Build and Sell Your IdeasMelbourne 19 August 8:45am - 4:30pm 52. $450 +GST$270 +GST$180 +GST29 JulyWorkshop: How to Design, Build and Sell Your IdeasMore: www.IdeasArchitect.com.au/IdeasLunch 53. 123 Webinar : The 3 Things EveryBusiness Needs To BuildAugust 4 12:30-1:30pm Register: Facebook.com/IdeasLunch 54. Facebook.com/IdeasLunchwww.IdeasArchitect.com.au Geo@IdeasArchitect.com.au