HURDLE BUSTERS

HOW TO: Create RELEVANT Social Media Content in 10 hours or less, A Month!

#YesPHX

Create ContextName

Where are you from

What do you do / working on

How did you hear about Eureka/My talk

Facts:

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For

millions of years, human beings have been part of one tribe or another. A group needs only two things to be a

tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us

What is a TRIBE

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73% of American adults use social media sites.

People spend 27% of their time online using SM. In America = 16 minutes of every hour.

In 2010, SM passed pornography as the #1 activity online & remains in the top spot

Why we care

Social media tribe =

Are we (mindset, values, influence) worth being sold???

People connecting to people -Innate human need to be social -HUGE WALLS up against sales / business agendas

WE (entrepreneurs) are selling ourselves.

GOAL = Establish ourselves as the expert / thought Leader

#yes

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Social Media Overview

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● Every social site has a culture - understand, engage, innovate

● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-discussion○ Use the (5) Whys Rule / 10 FAQs to gather good content○ rewrite 3x

● Make sure profile matches business.Keep all data SAME FORMAT

● PLAN & AUTOMATE {Calendar, Hootsuite}

HERE’S WHAT WE KNOW

+ Youtube is the largest traffic driver next to Google.

TRUTH FROM THE KITCHEN

BATCHEVERYTHING

Rule #1 - Automate● Write 1 blog post month - about industry info

○ 500-1000 words○ follow 20% rule (80%+ informative)○ 1-3 outside links per post

● Create Graphics: CANVA.COM○ Pull 1 or 2 photos from sources or

cross-promotional accounts○ Use Free (cool) stock photos

■ Pexels.com / Unsplash.com

● Avg time spent = 3 hours○ 2 Hours writing○ 1 hour graphics

Rule #2 - Duplicate● Pull content & (re)write

1. Rewrite for NEXT longest content post (FB)a. Create & schedule 4 posts in Facebook

2. Write in twittera. In cell phone you can create / save drafts

● Use quotes, stats, outside links● Create / Modify Graphics

○ Canva.com & picmonkey○ Free Stock Photos: Don’t be cheesy. Pexels & Unsplash

Avg time spent = 2-3 hours

Rule #3 - User-Generate● Blog is written● Content is pulled● Source content / images

→ BE INSPIRATIONAL■ Find quotes from others on the platform

→ ASK FOR OPINIONS■ “Caption this”■ “What would you do/say?” etc■ Use current events / trending topics / hashtags■ Ask for photos / comments etc.

Rule #4 ModerateEngage & Monitor!!!

● For personal & business brand● 30-60 min a day (limit & focus)● Check 3 MAIN sites daily● Check EVERY site & do search 1x a week

○ Have dedicated “community manager”

○ Search google & hashtags

Facebook page that doesn’t suck: http://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht

Social Media Management● Google Calendar● Hootsuite:

○ (almost) All-inclusive SM manager○ Schedules, suggests content, manages streams

● Social Sprout ○ slight addition of keyword help & advanced features

(once paying $1500/month)● Buffer

○ “A better way to share.”○ Schedule posts & Share content○ Twitter, Facebook, LinkedIn, and Google+

--Even if you don’t use them - Follow them all!!! Blogs & SM Dive: http://ie3media.com/sejtop10

DEEEEEEP Dive: Managing Social media: http://www.searchenginejournal.com/top-10-tools-managing-social-media-accounts/87843/

Tools / Tips● Facebook Tactics of top brands!

● TOP Tools for social media - 7 Essential Free Social Media Tools○ how to get free images, fonts, make graphics (don’t forget CANVA.COM) creative

commons licensed images, etc.

● Evalue Analytics ○ real time social media data, insights, analytics. Free for simple use, $99/month

● Social Mention & Tagboard○ aggregates user-generated content & tracks Brand Strength & Reach

● Hashtagify.me - gives you ideas for other commonly talked about hashtags

Re-Cap: Social Media Overview

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● Every social site has a culture - understand, engage, innovate

● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-promotion○ Use the (5) Whys Rule for good content○ rewrite 3x

● Make sure profile matches business.Don’t be spammy - you wouldn’t do that offline

● Keep all data SAME FORMAT● PLAN & AUTOMATE {Calendar, Hootsuite}

How to find people:WHERE DO YOUR INTERESTS collide

● Where do they:○ Do business○ Learn○ Get social○ Enjoy Family○ Get philanthropic

● What do they talk about○ With family○ With Colleagues

(Offline and Online)

-can you share this space-Can you learn what they are learning-similar social?-philanthropic interests

Can you join the convo?Start the Convo?

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WHERE do your INTERESTs COLLIDE

● Where do they:○ Do business○ Learn○ Get social (○ Enjoy Family○ Get philanthropic

● What do they talk about○ With family○ With Colleagues

ASK THEMGovt. organized eventsMeetup.comLocal Business/EventsRelated Non Profits

LinkedIN GroupsFB Interest GroupsForum GroupsLarge/growing BlogsTWITTER# (hashtags)

#yesPHX

How to connect / plug in1) Offline

--Must be around-Must be engaged

2) Online--Must be around

--Must be engaged

Start where it already exists

Join the conversation

Contribute thoughts 1) To HELP discussion2) To Understand their thinking3) To show you have interest (people want to connect)

Always be genuine

Never waste people’s time

Talk the Talk AND Walk the Walk● ASK Them OFFLINE:

○ At govt organized events○ meetup.com○ Local Business events○ Related non-profits○ Interviews

● BUILD Content to BUILD TRIBE ONLINE○ Publish Interviews (be sharable)○ LinkedIn Groups (have a connection point)○ Facebook Pages of Industry leaders (comment)○ Facebook Interest Groups (comment - have biz page they can follow)○ Forum Groups (have a URL in signature)○ Large / Growing Blogs (comment, share across your networks, guest blog)○ TWITTER & Instagram○ Via Hashtags (Tagboard & hashtagify.me)○ Crowdfund Something (after you build a bit - mention this along the way)

■ In EDU

TO DO in marketing:1. Claim business name on each SM Site

2. Develop general schedulea. Come up with first 3 topics

3. Write 1 blog post with all features

Extras:Suggest topics:

What do you want to hear about? Write down or email me: Email marketing, How to Monetize, Launching a new Business Instagram for Business, Facebook,

Twitter, Pinterest, Blogging, Wordpress, Instagram, Graphics help, OTHER CONTENT

Follow/Subscribe to: Hubspot (http://blog.hubspot.com/) Social Media Examinar (http://www.socialmediaexaminer.com/) Canva Blog

Automation Tools to use immediately: Google Drive (to organize and house everything)Hootsuite, Google calendar

TO DO: A) Join Meetup.com - Eureka Loft

B) Come! (I’m here every 1st & 3rd Wednesday)

C) Write down (or email me) any content ideas

E) Email me if you want info on paid-classes (more depth & direction for YOUR brand)!

ALSO - check this out - TED on getting out of your comfort zone

What do you want to hear about? Write down or email me: Defining your business, Social Media Marketing, Hashtags, Twitter, Pinterest, Raising Capital, Wordpress, Instagram, Graphics help, iPhone tips, creating a website, email

campaigns, OTHER CONTENT

CONNECT WITH ME