How to Create Impact with Short BlogPostsYou may have heard that longer blog posts are “better” than shorter blog posts. But, nothing couldbe further from the truth – provided you know how to make an impact with a short blog post. Afterall, it’s the content that matters most, not the length. Short blog posts, from 300 to 500 words, servea purpose too. That’s why it’s really best to include both long and short posts. Once you learn how towrite short posts with impact, you’ll see the benefits of doing so.

* Start with a Compelling Headline – You know it’s true. You read a blog post, or anything forthat matter, based on the headline that you clicked through. Your headline needs to tell the readerwhat’s in the content without being absurd or tricky. Tell them what you’re going to tell them for themost impact.

* Be Concise – A short blog post with all the fluff removed will make a huge impact because it’sbased on one main subject and point. You won’t have to worry about losing your readers’ attentionwith a short blog post that imparts one important point to the reader. Good editing will help makeshort blog posts impactful.

* Make It Scannable – People read differently online than they read on paper. On paper peoplealways read from left to right. Online people tend to scan something from top to bottom first, lookingat the left side of the page. Using bullets, headlines, and attention-grabbing headlines will helpguide the reader.

* Laser Focus the Topic – A short blog post needs one laser-focused topic to consider with onemain point. For example, instead of “Five Reasons to XYZ” you might want to write about “The MostImportant Reason to XYZ”.

* Engage Your Readers – Always ask for comments. You can make a huge impact with engagementafter your one-topic blog post. This makes the short blog post worth more than a larger post in termsof shareability and activity.

* Include Relevant Imagery – Using the right images for your short blog posts carries new weight,because the better your image the more likely your blog post is to be shared by those who read it. Awell-composed blog post along with the right image (which, by the way, can stand in forapproximately a thousand words) will make a huge impact.

* Practice Good Copywriting Technique – The best thing you can do is to remember that verbsare more important than nouns. Actionable content gets better results. Most people don’t thinkabout copywriting when composing a blog post, but with a short blog post it’s imperative if you wantto make an impact.

* Know Your Audience – Which platforms does your audience use to access your content? How canyou customize your content to match audience needs, wants, and preferences? What does youraudience want and need to know? Any way that you can do that will improve the impact of yourshort blog posts immeasurably.

Short blog posts also take less time to write than longer blog posts. They don’t have to keep thereader’s attention as long, and focus on only one topic at a time. Focus each short blog post on aminute topic that is important to your audience for the most impact. In addition, a shorter post willbe better written than a longer post due to the attention paid to ridding a post of extraneous wordsand sticking to the point.

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