how to create and launch a successful online hr course! · 2020-03-10 · this masterclass is ......
TRANSCRIPT
![Page 1: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/1.jpg)
How To Create And Launch A Successful Online HR Course!
10.03.20
- LIVE TRAINING -
Ben Geoghegan
Johnny Beirne
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The ‘9 P’ System for Successfully Creating
and Launching Your Online Course
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BY THE END OF THIS MASTERCLASS
YOU WILL KNOW….
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How to create an
additional income from your expertise
and work fewer hours
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HOW?
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By Selling Your Existing Expertise
as an
Online Course
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9 Step Systemyou can use to
successfully launchYour Very Own Online Course
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Why should we create an online course in the first place?
Having your own online course allows you to have a freedom business with a passive income.
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What is a freedom business?
A freedom business is a business that allows you to do what you want when you want and still have a positive impact with a great income. Unlike an offline business, you are not controlled or limited by time or travel.
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What is a passive income?
Profit without being physically present. The opposite of exchanging time for money, which in my opinion is the worst exchange rate in the world.
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Isn’t it all very technical?
You will be pleasantly surprised at how easy it actually is. And once you create your course, it will be like the client that keeps on giving.
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Live life on your terms
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Now, let me take a guess as to why YOU are here…
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You’re completely frustrated with…
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…getting paid for your time…
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…instead of what you reallyshould be getting paid for..
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WHICH ISthe value you add
and the difference you make….
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…in people’s businesses and their lives
with your expertise
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..and not the time it takes to add it
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Boxed in………..
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Don’t let the size of room determine the size of your impact or income
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This masterclass is also for you because…
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…you’ve had enough of the…
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…other repetitive tasks…
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…that come with selling your expertise offline
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Writing ProposalsSending Invoices
Documenting ExpensesSitting in Traffic
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Correcting Course AssignmentsSubmitting ReportsChasing PaymentsWorking Late And At Weekends
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No time for you or the people that
matter to you
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Time for Money Trap
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What is ONE THING youwould love to
stop doing in your business?
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So really, if I was to summarise…..
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Selling your own online course is definitely for you if you want…
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MORE FREEDOM
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MORE IMPACT
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MORE INCOME (A LOT)[including more certainty]
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My Personal Story
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My Professional Story
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€900+ per day for training and consultancy
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HOWEVER:
€900 per day was not everyday, sometimes,
it was once a week or even less
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€900 changed to ~€600
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Irrespective of the Day Rate- 7 hours delivery (the part I loved)
- 2 to 4 hours to prepare the course (sometimes days)- 2 hours to write a proposal
- 2 to 4 hours travel- Expenses
- Admin, Report, Invoicing- Waiting to be paid (payment delays)
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I had very little timefor me and
the importantpeople in my life
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My London Experience
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‘Facebook for Pharmacists’
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Why Pharmacists?
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Some of my clients were pharmacists and
I felt it was a market that could need it and could pay for it
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I convinced a PharmacistGroup to circulatean email about it
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22 pharmacists registeredfor the course in the
first few weeks of promoting it
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Cost of the course = €197Revenue generated inthose first 2 weeks…..
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€4,334
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€4,334No. of hours for delivery = 0
No. of hours for tendering/writing proposals = 0
Cost of travel and expenses = 0
No. of hours for travel = 0
No. of hours to produce = 12 (once off)
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AND THIS WAS BEFOREI even recorded the course
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With that course, I had a specific order from a company for 20 students….
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….at €97 per studentTotal Revenue €1940
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AGAINNo Expenses
No TravelNo Delivery
etc. etc.
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Furthermore, it’s not just the financial value of these orders...
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Income
Effort (Hours)
OLD WAY
ONLY WAY
Old Way v Only Way
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Income Exercise
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Desired Monthly IncomeCurrent Monthly Income
€5,000Difference =
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So if the difference is €1,000, I would urge you to
think bigger…
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…and aim for at least €5,000
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Now close your eyes and imagine for 10 seconds,what it would feel like …
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…to have an extra €5,000 inyour bank account every month
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Debts you could pay off
Contributions you could make
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Places you could visit
Hobbies you could take up
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ORmaybe, you’re satisfied
with your income
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But you’re not happy with the amount of time it
takes to earn it
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![Page 79: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/79.jpg)
Time Exercise
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Current Hours p.w (60)Desired Hours p.w (20)
40 Hrs p.wDifference =
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Now imagine for 10 seconds,what it would feel like to
get 40 hours back every week
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Now, the question is, with your existing business ...
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How would you do it?
![Page 84: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/84.jpg)
Charge more?
![Page 85: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/85.jpg)
Work more?
![Page 86: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/86.jpg)
Are either of these an option?
![Page 87: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/87.jpg)
Well maybe,but as you know, both have a limit
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OR
![Page 89: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/89.jpg)
You could create yourONLINE COURSE
![Page 90: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/90.jpg)
You could charge €197 for it….
![Page 91: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/91.jpg)
and sell 2 copies per week(to start with)
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Sell 8 Copies per month
TOTAL = €1,576 per month
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Sell 20 Copies per month
TOTAL = €3,940 per month
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Sign up 100 People per yearto a €1,000 Programme
€100,000 Salaryworking a 20 hour week
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TIME FOR MARKETING?
![Page 96: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/96.jpg)
That can be automated toowith an online ad and a webinar
![Page 97: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/97.jpg)
So let’s get into it
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Step 1 – Preparation
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Step 1 – Preparation
Prepare yourself by building internal leverage
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Step 1 – Preparation
Make a list of the things you would like to do and have
but the lack of time and moneyis stopping you
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Step 1 – Preparation
Things you could do and have for yourselfand your loved ones
Things you could do for those who are less fortunate
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Step 1 – Preparation
Document the legacy you would like to leaveand embrace that feeling of fulfilment
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Step 2 – Plan
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Step 2 – Plan
Treat your course like your best client and give it the same amount of attention
It will become the client that keeps on giving
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Step 2 – Plan
Schedule time each week.
TIP: The same amount of time at the same time every week
Monday - 9am to 12pmThursday - 2pm to 5pm
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Step 2 – Plan
Something has to give
Make a list of the things you’re going to stop doing.Things that add no value to your business or your life
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How long will it take?
![Page 108: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/108.jpg)
Example
90 Minute Course = 30 x 3 Minute Videos
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Up to 1 hour to make a 3 minute video….
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Record 3 Videos per week = 3 Hours per week
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You will record your course in 30 hours
So at 3 hours per week, you will record your course in 10 Weeks
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Sell 50 Copies @ €200 each
= €10,000
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Step 3 – Pick
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Step 3 – Pick
Pick a topic that you know the bestthat you are best known for
[sub-topic or niche]
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Step 3 – Pick
A topic that is a real pain for people, and these same people will gladly pay for your
‘pain removing’ expertise
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Step 3 – Pick
A topic you are really passionate aboutPassion > Energy > Infectious
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Step 4 – Pilot[Soft Launch]
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Step 4 – Pilot[Soft Launch]
A pilot course is your first draft where you invite a select group to register
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Step 4 – Pilot
Your pilot course needs to have just enough content for your students to get the result
you promise
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Step 4 – Pilot
Content is then tweaked or added based on feedback
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Step 4 – Pilot
Enrol 20 people with a large ‘Pilot Discount’
Example: Public Price €497 | Pilot Access €197
Ask them for feedback (and patience) in return for this discount,which you can use to improve your course.
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Step 4 – Pilot
This will ensure that you don’tleave out key information
and avoid the ‘Curse of Knowledge’
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Step 4 – Pilot
€3,940 before you even produce your course
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Step 5 – Price
![Page 125: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/125.jpg)
Step 5 – Price
Charge at least €297 for your 1st course and
then prove it is worth even more
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Step 5 – Price
If it is not your first course andyou have a strong position
in the market, you can charge more
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Step 5 – Price
As your course develops and improves, and participants get results,
then you can increase your price
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Step 5 – Price
This is not about charging more for the sake of it or a ‘get rich quick’ scheme
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Step 5 – Price
It is about the fact that if people do not invest enough money,
they won’t invest enough time, and won’t get the desired result
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Step 5 – Price
The right price will attract the right people.
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Step 5 – Price
If you don’t charge enough, everyone looses.
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Step 5 – Price
You can charge from €997 to €2997+ for your programme
![Page 133: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/133.jpg)
Step 5 – Price
There will always be certain people who will say your lowest price is too expensive….
![Page 134: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/134.jpg)
Step 5 – Price
…and there will always be other peoplewilling to pay your highest price.
![Page 135: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/135.jpg)
Step 5 – Price
There is a time and a place for free.Examples: Free Foundation Course or Webinars
![Page 136: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/136.jpg)
Step 6 – Produce
![Page 137: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/137.jpg)
Step 6 – Produce
Create some simple slides and talk over themjust like you see here
(you don’t need to be in the top corner)
![Page 138: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/138.jpg)
Step 6 – Produce
Take your webcam, a good light source and external mic
and make talking head videos
![Page 139: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/139.jpg)
Step 6 – Produce
Combination of A & B like you see here.
![Page 140: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/140.jpg)
Step 6 – Produce - Curriculum
Map out 5 sectionswith 5 lessons for each section
![Page 141: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/141.jpg)
Step 6 – Produce
Then create 5 slides foreach lesson with the
5th slide being a real life example
![Page 142: How To Create And Launch A Successful Online HR Course! · 2020-03-10 · This masterclass is ... campaign to promote your webinar. Step 8 –Promote Approach some companies who may](https://reader034.vdocuments.site/reader034/viewer/2022050315/5f773679a951d956a733c675/html5/thumbnails/142.jpg)
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Step 7 – Publish
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Step 7 – Publish
Create a free account on aLearning Management System (LMS)
e.g. Teachable.com andupload your videos and any PDF resources
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Step 8 – Promote
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Step 8 – Promote
Write a simple guideto grow your email list
(You can also do this as your first step)
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Step 8 – Promote
Host a webinar with acompelling offer to generate sales
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Step 8 – Promote
Use Facebook Live, LinkedIn Videos or YouTubeto create awareness
about the guide & webinar
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Step 8 – Promote
Host a 5 Day Challenge
Create a Short (30 minute) Foundation Course
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Step 8 – Promote
Share actionable content from your courseon your Social Media Profiles
and in relevant Facebook and LinkedIn Groups
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Step 8 – Promote
When you generate some sales, reinvest some of that money in a Paid Ad
campaign to promote your webinar
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Step 8 – Promote
Approach some companies who may want multiple copies of your course for their staff
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Step 9 - Programme
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Step 9 – Programme
Offer the same course with live online group calls as a Membership Programme
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Step 9 – Programme
Charge €997 to €2997+ for yourMembership Programme
12 Week to 12 Month Programme
Videos – Resources – Group Coaching
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Step 9 – Programme
A programme is extremely valuable because it provides additional frequent
support, encouragement and accountability
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Step 9 – Programme
In my experience, more and more people wantand will pay for this accountability
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What next?
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Online Programme with Live Group Coaching
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Complete Online Programme that goes through all 9 Steps in
detail
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You will have access to short, simple, step-by-step videos
that will walk you through it all
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Watch whenever and as often as you want
Videos, Audio, Additional Resources
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I will be with you every step of the way
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Online support via comment section
Lesson 1
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This means that you will get personalised help and support…
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… no matter what level you are at right now
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Every question gets answered
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Live Group Coaching Calls with Q & A every week
(also recorded if you can’t attend)
Accountability, Support, Feedback, Discussion, Specific strategies
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Private Facebook Group
Accountability, Support, Feedback, Discussion, Specific strategies
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You will have access to the videos, coaching calls and Facebook Group
for 6 Months
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Backstage Access Video
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Wal
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Programme Cost on my Website today is
€995
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When you register during this webinar, you will
receive a €500 discount
WEBINAR OFFER
€995 €495
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14 Day Money-back Guarantee- NO RISK -
WEBINAR OFFER
€995 €495
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If you do what is outlined in the programme and show me your results within 14 days of signing
up…
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…and you’re still not satisfied, I’ll gladly give you a refund.
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Access to 2 live Group Coaching Calls during those 14 Days
WEBINAR OFFER
€995 €495
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Pilot Launch Process that can earn you up to
€1,900 in course sales
BEFORE YOU START RECORDING
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Full Programme - €995
WEBINAR OFFER
€495
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Thank you Johnny. Can you please have a look at my Course Setup, and let me know what you think of the intro, www.bobbygconsulting.com
Thanks a bunch for all your help getting here.
Bobby
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Full Programme - €995
WEBINAR OFFER €495
Q & A