how to create an online marketing for small business

The Right Website & Key Social Media

Tactics

ChristianArriola.com | Web Design & Strategy


I’m Here to Get You Out…Helping Businesses come out from the shadows of Google


What’s in it for you?• How to attract more customers• Establish your brand online• How to be Found on Google (SEO)• Understanding your Clients• Monitor and Measure Results


How to Attract More Customers• Visibilit

y• Value


Website & Search Engines Social Media Be found on Google, Bing & YahooFree To Sign Up

Build Strong RelationshipsYour 24/7 Business Card


Establish your Brand Online• Consistency

• Branding• Be active and present


Dollar Shave Club


Don’t Do this!-Funeral Services


Best Website Tactics• Clean and Simple Website Design• Clear Value Proposition• Mobile Friendly


Desktop MobileChristianArriola.com | Web Design & Strategy

DesktopMobile

$45 Hair Cut?


Mobilegeddon

• No way around• Mobile is not a luxury• Lack mobile, lack sales


Understand Your Clients

• Personas• Research• Allow them to find you


Tools:Facebook AdsGoogle AnalyticsYahoo AnswersQuora


Don’t Target This!Laser Focus Targeting


The Right Message• It’s about your solutions• The Right Social Accounts

BE SOCIAL, DON’T SELLChristianArriola.com | Web Design & Strategy

Write your posts for 1 persona"Shaving your fragile balloon skin”

Make it personal


How Not to Set & Forget

• Facebook: 1-2 Posts• Twitter: 4+ Tweets • LinkedIn: 1 Post


Monitor and Measure

• Web Analytics• Social Analytics


Google Analytics Social AnalyticsChristianArriola.com | Web Design & Strategy

Go Out There…Let the World Know About You.


Free Gifts to Thank You

Gift 1: Free Online Marketing Strategy ChecklistGift 2: Free Social Media Dashboard

Download at ChristianArriola.com/LiftFund


http://christianarriola.com/LiftFund

One More thing…

Special offer tonight only:

Schedule a Free Consultation before 9pm, get $300 discount on Web

Design Setup on any Plan!ChristianArriola.com | Web Design & Strategy