how to create an award-winning social media marketing system
DESCRIPTION
Change Leadership Group, LLC was honored to receive an award for Best Book Marketing for "Selling Change" from the 2010 Independent Publisher Book Awards. Brett Clay, CEO of Change Leadership Group, delivered this presentation at the National Speakers Association national conference in Orlando, FL on July 19, 2010. About Brett Clay Brett Clay is the author of the award-winning book, Selling Change, named the best business book of 2010 by the Independent Publisher Book Awards. A veteran of two decades in international sales and marketing management, he is the founder and CEO of the innovative Change Leadership Group, a management consulting and training firm that helps companies grow their businesses by developing their sales, marketing, and leadership capabilities.TRANSCRIPT
Social Media Drumbeat
Media Crumbling
Revenue Falling
Content Free
Create
Connect
Collaborate
Comment
CommunityContent
Award-Winning
DesignVarietyCreativityMessage
DeliveryUse of
technologyComprehensiveCutting-edge
“One of the best campaigns we’ve ever seen.” —Independent Publisher Book Awards
Social Synergy™
July 19, 2010
Wish you were here.
Achieved “Critical Mass”, today!
Marketing System
Book
Traditional Media
Direct Marketing
Social Media Tools
Applications
Multimedia Content
• Little Red Book• The Fred Factor• Never Eat Alone• Bible in drawer
Your Foundation
Book, Book, Book
Hardcover
Kindle
MemCards®
Flashcards
iPhone
iPad - audio
Traditional Media
Create: Articles PRWebPRWeb
Create: YouTube
Create: Radio
Create: Websites
Create: Websites
Connect: Facebook
Comment: Twitter
Collaboration
Checklist Content: Firehose, or Drip-drip?
• Book• Audio• Video• Articles
Website: Wordpress Facebook Fan Page Twitter Linkedin YouTube Team:
• Strategist• Graphics designer• Copywriter• Web developer (PHP, Javascript, html)• Publicist
Facebook Fanpage http://Facebook/SellingChange
Twitter http://Twitter/SellingChange
Linkedin http://Linkedin/in/BrettClay
Linkedin Group http://linkedin.com/groupRegistration?gid=2450609
Blog http://ChangeLeadershipGroup.com/Feed/RSS
Radio Show RSS http://ActuationZone.com/Feed/RSS
iTunes Channel http://itunes.apple.com/us/podcast/id355387159
YouTube Channel http://YouTube.com/user/SellingChange
Selling Change® (book) http://SellingChange.com
Amazon – Selling Change® http://www.amazon.com/dp/0982295235/
Radio Show http://ActuationZone.com
Change Leadership Group® http://ChangeLeadershipGroup.com
