how to create a tagline (workshop)
TRANSCRIPT
LET’S CREATE A TAGLINE!
BE CREATIVE
THERE ARE NO BAD IDEAS
CAPTURE YOUR INSPIRATION
WHAT IS A TAGLINE?
A tagline is a short phrase used to communicate the essence of brand and the benefits delivered to target
audiences.
How should people feel when reading your tagline?
THE BAD
THE GOOD
Neville Medhora’stagline “recipe”:
1. Dump out your entire business in a few sentences
2. Trim it down
3. Trim it down some more
WORD BRAINSTORMING
WORD COMBINATIONS
What Does Your Company Do
word
words
How would someone describe Vena if they had
absolutely no knowledge of your industry?
What are the biggest benefits?
Why do you do what you do?
WHAT DO YOURCUSTOMERS SAY
ABOUT YOUR PRODUCT AND BRAND?
words
Run your
business anywhere.
It’s how people meet.
“Shave Time. Shave Money”
“Sea Food Differently”
WHAT’S YOUR TAGLINE?