how to create a product from your core message - with lisa woodruff
TRANSCRIPT
How toCreate a Product
from Your
How toCreate a Product
from Your
Core Messagebased on an interview with Lisa Woodruff
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Understand who your target market is.
Understand what your core message is.
core message
Refine that message and realize what it is that you want to sayand who you want to say it to. You need to get that out toeverybody.
“How can I best serve my audience?”Ask yourself
PDF ??How can I help my target audience accomplish what I'msaying in my core message? What do they need to get to thenext step? What products do I have to give them for them tobe successful along the process?
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