How To Create A Better Product Page?

Presentation is way more essential than what a product can really do. For ecommerce shop owners, this is also the best way of making the first impression right.

As per Google Analytics, the bounce rate for US based ecommerce companies was as huge as 42.5% last year.

Attracting the attention

A good / well presented product page should be bold, consistent all across and have sufficient details of the product(s).

This is also the reason that many portals are offering “zoom in” facilities in product images for a more elaborate perspective.

Further, the images need to be backed up by textual description which may take the form of table of features, manual, instruction to use, etc.

Standing out from the crowd

Creating an engaging product page takes serious work and some creative brainstorming. To make your product page the ultimate eye catcher, you need to think about how different you can be in presentation.

Surprise!

Another unique way to make a great presentation is finding your visitor off guard. Offer them something that is higher than their expectations. This will force them to pause and make sense out of the deal.

Present facts

Visitors should have a reason why buying from your website will put them in advantage. Things like “our device/application is 40% faster than any competing brand” or “8 out of every 10 visitors have ordered this product” or “this product has been honored as the best in its category by the ‘lifestyle’ magazine”.

..Even my Granny recommends this.

So these were some important issues to keep in mind for the success of your ecommerce portal.

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Vebologyhttp://www.vebology.com/