How to Craft the Perfect

Elevator Pitch

Learning Objectives

To understand the purpose of an elevator pitch and

how it can generate interest

To develop, practice, and confirm your value prop in

your own words

What It Is

When to Use

An elevator pitch is a brief, persuasive speech that you use to

spark interest or provide information on what your

organization does

Anytime! Internal or external

The ProcessIDENTIFY YOUR

GOAL

EXPLAIN WHAT YOU DO

COMMUNICATE YOUR VALUE

ENGAGE WITH A QUESTION

P.I.T. AND PRACTICE

IDENTIFY YOUR GOAL

What do I want?

Who is my audience?

EXPLAIN WHAT YOU DO

Who are we for?

What problem do we solve?

Memorable & Exciting

Communicate Your Value

COMMUNICATEVALUE

What makes us unique?

Include stats, if possible

Communicating Value

“All About Them”

Easy to understan

d

Creates Interes

t

Increases Credibilit

yAligns Benefit

Serving or Self-Serving?

Does NOT build interest, curiosity, and

intrigue

Does NOT tell the prospect how you can

help them

Will trigger guardedness

ENGAGE WITHA QUESTION

Relevant (To Them, To You)

Open-Ended

Put it Together & Practice

PUT IT TOGETHER & PRACTICE

20-30 Seconds is Ideal

Make Necessary Edits

Questions? Lets Chat.