1. How to cope with new communication formats

2. Communication technologies change society in waves 3. http://www.flickr.com/photos/firebrat/ 4. http://www.flickr.com/photos/storm_gal/ 5. http://www.flickr.com/photos/darko_pevec 6. http://www.theconversationprism.com/ 7. Innovations like these have helped to democratizise access to information 8. Since information is power, such innovations are often met with scepticism and fear 9. The way we communicate changeddramatically over the last 15 years: 10. From A few writing for a publisher selling to many 11. ToAnyone can produce, copy and share anything to anyone 12. Scary! 13. We must try to overcome ourscepticism and fears by learning to see the value these innovations bring. 14. what happened at Vanden Broele 15. From 16. To 17. Instead of being dismissive of this changing world, we looked how wecould use it in our business model 18. 4 units of Vanden Broeleembraced this evolution 19. and worked on new solutions to ditribute smart content through a vast array of channels 20. Communication through so called new media still remain the same, with the same basic rules: 21. Listen. http://www.flickr.com/photos/pthibodeau 22. Engage. 23. Be real. 24. Be respectful 25. Start immediately. If yougot on the train yet, worry. You will. Soon you will have to! 26. How to get started?1. Focus on business value, not risk 2. Remove barriers and leverage initiatives 3. Be committed for the long run 4. Set social networks and culture as afoundation 5. Trust your co-workers and let ideas flow 6. Manage portfolio of web 2.0 tools andseed content 27. Have Fun! 28. Tell me what you think: www.vandenbroele.be Mail: christophe.leenknecht@vandenbroele.be T: +32 478 21 26 21 Twitter: @leenknecht