Calypso Communications & Private Equity

Design, writing, and P.R. for your message, your brand, your growth.

CALYPSO WHO ARE WE?

•  Founded in 2000 — New Hampshire

•  Boutique, Principal-led

•  Global Clientele

•  Key Markets — Private Equity, Energy/Environment, Healthcare, Technology

Energy/Environment •  Waste Management/

Wheelabrator

•  Babcock Power

CALYPSO SAMPLE CLIENTS

Private Equity •  ArcLight Capital

•  Atlas Holdings

Healthcare •  Pharma

•  Shields MRI

Technology •  Fisher Scientific

•  Fluidnet

HOW DO YOU COMMUNICATE VALUE?

•  Messaging that informs investors and customers

•  Media strategy that drives awareness and sales

•  Branding that reflects market profile and industry legacy

HOW DO YOU COMMUNICATE VALUE? 1. MEET EXPECTATIONS

•  Aggressive investment thesis

•  Business, customer, & investor confidence

•  Strong operating company reputations

HOW DO YOU COMMUNICATE VALUE? 2. UNDERSTAND OWNER PRIORITIES

•  Clear industry brand and message

•  High profile issues

•  Media position

•  Web presence

HOW DO YOU COMMUNICATE VALUE? 3. FOCUS ON OPERATING COMPANY CHALLENGES

MARKETING PRIVATE EQUITY

•  Investors: Buy Side, Sell Side

•  Influencers: Civic, Regulators, Analysts, Partners

•  Media: Business, Financial, Trade, Online

•  The Internet: (All of the above)

MARKETING PRIVATE EQUITY 1. KNOW AND UNDERSTAND KEY AUDIENCES

•  Identify people, service, & technology strengths

•  Create a clear, investor-facing profile

MARKETING PRIVATE EQUITY 2. ARTICULATE CORE VALUES

MARKETING PRIVATE EQUITY 3. CONNECT AUDIENCES TO KNOWLEDGE

•  Investors

•  External Influencers

•  Industry Media

•  Internet Audience

Innovation & Sustainability Project Issues Brand Awareness & Leadership Operations & Technology News

OUR EXPERIENCE

ArcLight Capital (Boston) since 2008 –  Asset: Houston Fuel Oil

Terminal Company (sold to Alinda in 2011) •  Web, brand, media, site

commissioning

–  Asset: RepconStrickland (sold to EMCOR in 2013) •  Web development, design,

media, strategy

OUR EXPERIENCE PRIVATE EQUITY OWNERS

•  Atlas Holdings (Greenwich) since 2011 –  Asset: DRE (Detroit Renewable Energy)

(3 Detroit entities) •  Investment thesis: long-term

operations

•  Message, media, issues, & reputation management

•  Brand, Web, video/animation, & social/digital

•  CSR, Annual Sustainability Reports, community outreach

OUR EXPERIENCE PRIVATE EQUITY OWNERS

•  InterGen (Burlington, MA) (Bechtel, Shell, AIG, Ontario TPF, China Huaneng) –  Annual Report development

1999-2004 •  Goal: Tell an annual “story”

–  Media, speechwriting, analyst communications,

–  Employee engagement, internal communications

–  Messaging, web, & brand development

OUR EXPERIENCE OPERATING ASSETS

OUR EXPERIENCE OPERATING ASSETS

•  Rapidly Engage with message, media, brand, and Web

•  Identify and Speak to

key audiences

•  Craft a Core Value Proposition to resonate with investors, customers, media, partners

•  Connect Stakeholders to relevant, current, and compelling daily content

IN SUMMARY MARKETING TO PRIVATE EQUITY PORTFOLIOS

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