how to capture more than demand
TRANSCRIPT
MARCH 5, 2015
CAPTURE MORE THAN DEMAND
Graeme Jamieson
Senior Manager
Social & Content Creation
@jamiesongraeme
searchmarketingexpo.com
@jamiesongraeme #SMX #33C
Sandy Carson
Influence Link Intel Adjacent Interests Competitive Study Search Planner Content Formats Other Visited Sites
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@jamiesongraeme #SMX #33C 10
How To Make A Strategy
Listening & Research Marketing & Engagement Sales & CRM
Share of Voice Word of Mouth
Brand Awareness
Community
Growth Engagement with
Core Audience
Live Help &
Customer Service
Loyalty
Business Insights
Research
Conversions
Driving Traffic
searchmarketingexpo.com
@jamiesongraeme #SMX #33C
Sandy Carson
Much Richer Datasets Conversation Trends Indicator Of Behavior Who’s Your Audience What Do They Want When and How Often
searchmarketingexpo.com
@jamiesongraeme #SMX #33C
Keywords Capture Demand Content Captures Imagination
Your Content is More Discoverable When Your Content is Memorable
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@jamiesongraeme #SMX #33C
Audience comes first
Strategies defined by client objectives
The Pareto law of the vital few
PRINCIPLES
searchmarketingexpo.com
@jamiesongraeme #SMX #33C
Sandy Carson
Tracking Parameters Record Social Traffic Measure For Measure
searchmarketingexpo.com
@jamiesongraeme #SMX #33C
How to Make Better Content?
• Inject into Content Development • Better, Broader Data Analysis • Clear Rationale for Content Format • Principles for Social Channels • Refine, Understand Measurement