How To Calculate KEI (Keyword Effective Index)

of “Coffee Cake Recipes”

STEP 1: Google Adwords Traffic Estimator

Step 2: Google Advanced Search

Step 2: Google Advanced Search

Result

KEI = 1900 searches x 1900 searches / 55,300 sites in the US which contain this exact keyphrase = 65.28

Result

KEI = 1900 searches x 1900 searches / 55,300 sites in the US which contain this exact keyphrase = 65.28