how to build your email empire - biztechday oct 2010
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Your Email Empire
Chris McCann
Credit: Jason Baptiste
“Biggest untapped social network”
• 1.9 BILLION email users
• 247 BILLION emails sent per day
Email Newsletter Exits
~$10-$15m per year
$125m to Comcast
$20m to Disney on 150k subscribers
$20m to Vocus Media on 100k subs
~$20m per year
You Need to be on Email Now
Here is our Story:
What is StartupDigest?
StartupDigest is an actionable media company around startup & tech events–22 to 75,000+ subscribers in 11 months–1 to 51+ cities and verticals in 11 months
• Regarded as the worldwide source for tech startup events by:
"Plain and simple, Startup Digest seems like a pretty smart idea to me..."
Growth
# of Subscribers16-Nov 16-Dec 16-Jan 16-Feb 16-Mar 16-Apr 16-May 16-Jun 16-Jul 16-Aug Today0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Research
EditorialTransactionalDealsNewsMarketplace
3 Things we Implemented that Worked
Classifieds
Conference Deals
How it Looks in the Email
EditorialChris McCannCo-Founder of StartupDigest, organizer for Geeks on a Plane Tokyo, founding team TEDx Silicon Valley
Brendan McManusCo-Founder of StartupDigest, first employee for Wildfire Interactive, Inc. and the UpDown
Local Curators:
Lessons Learned
• Repetition builds a Brand• Find a unique content niche • Email drives traffic/sales • Lots of Brands & Companies want to
reach our audience
How can you Implement Email?
Questions?