Facebook VideoSight, sound and mobile

Facebook Preferred Reseller in Russia and participant of Facebook PMD accelerator program

Trends

Evolution of media consumption

Leading mobile video platform

532%growth in global mobile and tablet

viewing in the last 2 years

More than 65% of Facebook video

views are happening on

mobile>3b viewsevery day

76% of people say

Facebook is where they discovered

the last video they watched

Video landscape is changing

Brand marketers are turning to Facebook

Source - Social Bakers, January 2015

Video ad format

News about video

Auto-play as people scroll through their News FeedPublicity displaying a video’s view countVideo ranking in News Feed was improved Additional related videos when someone finishes watching a video

For publishersA “video view” is defined as a view of three seconds or more and will appear for all videos

More detailed metrics - real time for more comprehensive reporting

Call to action - tool, allowing content creators to invite people to visit a destination, such as a website, after the video ends to learn more, watch more or make a purchase.

Sequences - remarket people who have watched your video

Reach and frequency tool / optimize for video views helps to deliver right stories to the right people at the right time

Video outside Facebook

With the Embedded Video Player you can easily add Facebook Videos to your website. You can use any public video post by a page or a person as video source.

The value of video for brands

Nielsen analyzed data on how video ads affect brand metrics.

Some people see the video but don’t stick around to watch it. Others watch part of the video and move on. So how do you quantify the total value of a video ad online, where reach and views are often different?

Substantial lift in all metrics

74% of total campaign value - people who watched under 10 seconds

Combinations that workEvaluate the “right” combination for your brand and key business outcomes.

Prioritize overall campaign objectives for creative impact: before creating a campaign, marketers identify the metrics that matter most to business objectives.

Measure, learn and evolve your marketing by testing and iterating.

Combine creative for impact: video has a role in telling your brand story, but the strongest campaigns use a combination of relevant ad formats, such as static and moving imagery, to drive key business objectives.

Case study

McdonaldsMcDonalds used a unique World Cup targeting cluster to promote its play-of-the day French fry videos to people most likely to engage with the content

125m unique people reached

100m people on mobile

150 countries reached

BorjomiTool: optimize for video views

Cost per video view 0,013$

What fits you?

Drive awareness

Drive consideration

Drive Action

Advance people through marketing funnel

Optimize for views or optimize for predictable reach and controlled frequency.

Move people who watched your initial video toward consideration by showing them a second or third video.

Include a call-to-action inviting people to interact further with your brand

How to buy video on Facebook

Objective Tool

Reach Reach and frequency tool

Viral video Optimise for video views

Direct Response Video + call to action tool

App Downloads Video + Install now button

Driving conversions Video + Static image

Storytelling Video sequences

Facebook ads works!

There is no better way to

check, than try.www.aitarget.com