how to build, manage and operate a successful saas business
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How to build, manage and operate a successful SaaS business - PowerPoint PPT PresentationTRANSCRIPT
21-Nov-2013
www.techcello.com
Ingredients of SaaSHow to build, manage and operate a successful SaaS
business?
Part 1
Recipe For a Successful SaaS CompanyWebinar Series on
10-Sep-2014
Housekeeping Instructions
Building SaaS. Made Easy
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window located beside the presentation panel.
We have already received several questions from the registrants, which will be
answered by the speakers during the Q & A session.
We will continue to collect more questions during the session as we receive and will
try to answer them during today’s session.
In case if you do not receive answers to your question today, you will certainly
receive answers via email shortly.
Thanks for your participation and enjoy the session!
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About Techcello
Building SaaS. Made Easy
Cloud Ready, SaaS/Multi-Tenant SaaS Application Development Framework
Provides end-end SaaS Lifecycle Management Solution
Redefines the way SaaS products are built and managed
Saves anywhere between 30%-50% of time and cost
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Speaker Profiles
Building SaaS. Made Easy
Sales development and channel executive with business
leadership experience and over 16+ years in the IT
industry.
Key experience includes channel and territory sales
development, channel demand generation, IT
distribution management, alliance partner relationship
management and client engagements.
Anuj JoshiPartner Development Manager
AWS
An ardent cloud enthusiast and a prolific speaker at
NASSCOM & Cloud Connect Events
15+ years of software development experience, he is
instrumental in defining CelloSaaS framework
Enables Enterprises and ISVs to define their cloud
strategy
Janaki JayachandranDirector of Technology
Techcello4 / 33
Understanding SaaS Lifecycle
Building SaaS. Made Easy
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What do SaaS ISVs need?
Building SaaS. Made Easy
Engineering Team
o Robust SaaS Architecture that is scalable and secure
o SaaS building blocks that can reduce significant effort
o Engineering components to simplify coding
o Tools to improve developer’s productivity
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What do SaaS ISVs need?
Building SaaS. Made Easy
o Provide innovative subscription and pricing models
o Error free and efficient mechanism to generate invoices
o Collect/track payments on time
o Increase product adoption
o Customer Analytics
Management Team
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What do SaaS ISVs need?
Building SaaS. Made Easy
o Quick and cost effective way to roll-out new customers
o Setup, configure and manage tenants
o Solution to handle increasing number of product support tickets
o Monitor the product to take proactive steps
Support Team
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What do SaaS ISVs need?
Building SaaS. Made Easy
Your Product
Customer service capabilities like tenant
provisioning, audits, etc. to meet your SLA
requirements.
Engineering components like
security, configurability,
workflow engines.
Business Management Capabilities to
handle subscription, pricing, billing,
recurringinvoices, etc.
Business
Engineering
Operational
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SaaS Maturity Models
Building SaaS. Made Easy
Instance 01
Instance 02
Instance 03
Tenant 01
Tenant 02
Tenant 03
Instance Instance Instance
Tenant 01
Tenant 02
Tenant 03
01 02
Instance
Tenant 01
Tenant 02
Tenant 03
Instance 01
Instance 02
Instance 03
Instance 01
Instance 02
Instance 03
Tenant Load Balancer
0403
Hosted/Single Tenant Model
Multi-Tenant Model
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SaaS Maturity Models
Building SaaS. Made Easy
On-Premise
Virtualization
Hosted Model
Partial Multi-TenancyTrue Multi-Tenancy
Delivery Model for Legacy Apps
Dedicated instances for
each customer
Multi-Tenant with limited
scalability and configurability
Unlimited scalability at all
layers
Virtualization
Hosted Model
Minimal Multi-Tenancy
Matured Multi-Tenancy
Eng
ineeri
ng
Com
ple
xit
y
Opera
tional C
ost
Time to Market
Low
High
High
LowPerpetual Licensing Model
On-Premise
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Database Multi-Tenancy Approaches
Building SaaS. Made Easy
Load Balanced App Servers
Tenant 1 to x
Tenant x+1 to y
Tenant x+1 to z
Tenant ADedicated DB
Group #1
Tenant 1 to x
Tenant x+1 to y
Tenant x+1 to z
Tenant BDedicated DB
Group #2
User Load
Any logical grouping
like , Modules,
Geography,Customer
Size,Etc.
Option to provide
dedicated databases for
selective tenants
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SaaS Building Blocks
Building SaaS. Made Easy
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SaaS Building Blocks
Building SaaS. Made Easy
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Product Dashboard
Building SaaS. Made Easy
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Billing Dashboard
Building SaaS. Made Easy
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Performance Profiler
Building SaaS. Made Easy
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Application Monitoring
Building SaaS. Made Easy
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Database Statistics
Building SaaS. Made Easy
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Techcello – One Stop Solution
Building SaaS. Made Easy
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Techcello - Plug & Play Integration
Building SaaS. Made Easy21 / 33
Typical Deployment in AWS
Building SaaS. Made Easy22 / 33
How it helps?
Building SaaS. Made Easy
Powers you with
executive dashboards
and monetization tools
to control the business
aspects of your product. 23 / 33
Industry Recognition For Techcello
Building SaaS. Made Easy
Powers you with
executive dashboards
and monetization tools
to control the business
aspects of your product. 24 / 33
"The Techcello approach is likely to be ideal for companies - especially
independent software vendors - that need to get to market relatively quickly
with a multitenant SaaS solution and would like a substantial shortcut while
avoiding lock-in to a proprietary application platform as a service (aPaaS)”
- Gartner Research
Industry Recognition For Techcello
Building SaaS. Made Easy
Powers you with
executive dashboards
and monetization tools
to control the business
aspects of your product. 25 / 33
Code - Driven CAPFocused on deployment agility
Little support for code deployment technology
Specific support for certain programminglanguages and frameworks
Offer portability and strategic safety
Bring your own code
Lower abstraction level
Amazon Web Services
PlatformServices
Caching
Relational
No SQL
Hadoop
Real-time
Data Workflows
Data Warehouse
Queuing
Orchestration
App Streaming
Transcoding
Search
Containers
Dev/ops Tools
Resource Templates
Usage Tracking
Monitoring and Logs
Identity
Sync
Mobile Analytics
Notifications
FoundationServices
Compute(VMs, Auto-scaling and Load Balancing)
Storage(Object, Block and Archive)
Security & Access Control Networking
Infrastructure Regions CDN and Points of PresenceAvailability Zones
EnterpriseApplications Virtual
DesktopsCollaboration and Sharing
Databases
Analytics App Services Deployment & Management Mobile Services
Broad and deep services to support any cloud workload
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2008 2009 2010 2011
Amazon EBS
Amazon SNS
AWS Identity & Access Management
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load Balancing
Amazon ElastiCache
Amazon SES
AWS CloudFormation
AWS Direct Connect
AWS Elastic Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon Dynamo DB
Amazon CloudSearch
AWS StorageGateway
Amazon CloudTrail
Amazon CloudHSM
Amazon WorkSpaces
Amazon Kinesis
Amazon ElasticTranscoder
Amazon AppStream
AWS OpsWorks
AWS Data Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
20132012
Since inception AWS has:• Released 896 new services and features • Introduced over 35 major new services• Announced 44 price reductions
+239
2014
*as of July 12, 2014
AmazonCloudFront
Amazon Cognito
Amazon Zocalo
Amazon MobileAnalytics
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Infor is disrupting business applications with AWS
Infor has architected its next-generation SaaS ERP application suite on AWS to serve over 70,000 users across 12 distinct verticals in 164 countries.
Customers in traditional industries like financial services and manufacturing were asking for continuous innovation and fast provisioning.
Every dollar has to mean something for us… We want to build great applications, not datacenters.
Charles PhillipsCEO
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Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong ([email protected]). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
“AWS is the overwhelming market share
leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.”
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Trusted by Enterprises Around the World
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Partners and Partner Competency
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Contact Us
Building SaaS. Made Easy
Web : http://www.techcello.com
General Enquiry : [email protected]
Support Enquiry : [email protected]
Sales Queries: [email protected]
[email protected]@techcello.com