how to build an unsuccessful start-up
DESCRIPTION
Some lessons from starting Collectik.TRANSCRIPT
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how to run an unsuccessful startup
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some lessons
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practicalities
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incorporate $1000 corporationcentre.ca
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domain name $10godaddy.com
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hosting $10-50/month dreamhost.com
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building blocks
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idea
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back-end developer
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designer
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integrator
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integrator
≠designer
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business plan:
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is it useful?
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LESSONS
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get the core right
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it will take waaaaaaaaaay
longer
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don't fix it with more
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fix it with less
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THE BIG LESSON:
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CLARITY
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1. clarity of:PURPOSE
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wikipedia: “The free encyclopedia that anyone can edit.”
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librivox: "LibriVox volunteers records chapters of books in the public
domain and publish the audio files on the
internet."
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collectik: “like mixtapes for
podcasts”
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what?
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problems:
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what is a mixtape?
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what is a podcast?
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what does it do?
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why do I want to use this?
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2. clarity of:LANGUAGE
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words to avoid:
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aggregate
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RSS
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web 2.0
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social software
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social network
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user-generated content
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tagging
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mash-up
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feeds
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dynamically generated
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ruby on rails
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python
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good language rule:
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would hugh’s mum understand?
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3. clarity of: PARTICIPATION
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what does it do for me?
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right now I use:
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flickr
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del.icio.us
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wikitravel
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collectik
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wikipedia
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blogs (x 5)
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cursor.org
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email (x 7)
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linked-in
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libirvox
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apple help forums
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technorati
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youtube
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vox
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… etc.
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LESSON:
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i don't want another social network.
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i want to solve a problem.
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if you solve it, you will succeed.
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maybe.
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