eyerim how to build from a start up successful business
TRANSCRIPT
How to build from a startup successful business
How to think big and make money with your marketing
Pavol AdamčákCEO ui42 digital
Magic Script founder
MarianZeleniakE-commerce consultant
Google Partners Certified Trainer
for Mobile
SamuelOndrišákPPC team leader
Google Partners Certified Trainer
for Export
YassamanOmidbakhshFounder eyerim
20 years of experience (est.1997)
50+ professionals
200+ satisfied clients
Over 500 projects
Lab for testing User Experience
CMS – Buxus (1st Slovak CMS)
Proprietary + Confidential
ui42export partner
e-commerce ecosystem
supercloud of specialists
technology agregator
14
Proprietary + Confidential
eyerim
PL tips:
PL tips summary
1. Cash On Delivery works
2. Ceneo.pl + Skapiec.pl (price comparisons work)
3. Google Shopping: only product specific campaigns
work
4. Native speaker is not enough
5. SEO analysis + UX view on the web is essential
VS.
Acceleration of SK / CZ + Nordics
SK + CZ tips
1. We implemented Shopping campaigns in CZ
2. Separated “brand” adgroups to “brand + model”
adgroups
3. Launched DSA campaigns (product specific)
4. Launched dynamic remarketing
RO tips
1. Cash On Delivery > 90%
2. Counties instead of Postal Codes
3. Select boxes
4. 2-year warranty rocks!
5. Sales - best is percentual discount badge in image
Where is Google shopping, there we go...
1.
2.
3.
4.
<script>
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<script>
<script>
<script>
<script>
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5
Tools
You can
Use
Tomorrow
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SEO + Market research: Collabim.CZ
Proprietary + Confidential
SEO + Market research: Collabim.CZ
Proprietary + Confidential
Proprietary + Confidential
Proprietary + Confidential
Zvýšenie miery konverzie s GetSiteControl.com
Proprietary + Confidential
Proprietary + Confidential
+25%Conversion Rate
On Mobile
Here we can put test my site for SK
Then show the graph of comparison to RO
And then show test my site for RO
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Mobile is NOW bigger than desktop
ui42startup 20 years ago:)
List of comparison sites by country
Use them to enter the markets
Test your conversion rates
Get market validation
17 countries
+70 comparis
https://goo.gl/WAjPLM
Proprietary + Confidential
How we changed priorities?
Nordics were expansive, even though it was growing fast
Cost of revenue in CEE was better - we implemented Magic Script and focused
on revenue growth with maximizing efficiency
We were burning our runaway - we were in second round of fundraising - we
needed to really make money
How we started
First beaking point
Expansion - > we have had impression that we need local agencies
Local agency is not the key - people technical knowledge
How we changed structure after taking over SK - CZ
Google shopping
We always start with shopping
Where is shopping? (graphics)
Bloomarty structure video link (use goo.gl)
Samo’s Scripts with the link
PNO shopping comparisons? vs. AdWords classics
SEO keyword mapping
Gives us info about popular brands
Validates our website’s structure and content
https://docs.google.com/spreadsheets/d/1iMvT4o9pDy_wwG13Y3dnx8ycXb_k
OrQbQcOOvJPttoQ/edit#gid=361260709