how to build a social network from the ground up
DESCRIPTION
This is a 10 minute talk I gave at Google NYC on 3/22/12 about our process for building Clubster, the social network for private clubs.TRANSCRIPT
@MichaelGold
Tonight’s talk:
How to build a social network from the ground
up.
@MichaelGold
but first...
a little about me.
@MichaelGold
I’m not the guy painted gold
@MichaelGold@MichaelGold@MichaelGold
I started as a developer in I started as a developer in the 90sthe 90s
@MichaelGold
...Then came the ...Then came the ““Dot ComDot Com”” bustbust
Source: NASDAQ
My last day as an employee
I decided to go into business for I decided to go into business for myselfmyself
@MichaelGold
@MichaelGold
Then one day...
I got a call from Texas
@MichaelGold
My Partners
@MichaelGold
Product / Vision
Customers / Users
Technology
@MichaelGold@MichaelGold@MichaelGold
The Lean ProcessThe Lean ProcessThe Lean ProcessThe Lean Process
@MichaelGold
Step 1. User Stories
App: MS Excel or Google Docs
Example:
A club member needs to be able to log in so that he can access his
personalized home page
@MichaelGold
Step 2. Design early product
App: Balsamiq - www.balsamiq.com - $80
@MichaelGold
Step 3. Talk to customers
@MichaelGold
Step 4. Design the product
App: Keynotopia - www.keynotopia.com - $40
@MichaelGold
Step 5. Develop the product
App: Pivotal Tracker - www.pivotaltracker.com.com - $7 / month
@MichaelGold
Step 6. Launch the product
App: Engineyard - www.engineyard.com
@MichaelGold
Step 7. Measure growth
App: Mixpanel - www.mixpanel.com
@MichaelGold
The Clubster web app today:
@MichaelGold
The Clubster iPhone app
