how to bring your blog to life
DESCRIPTION
Presentation by Bruce Sharpe at Northern Voice 2009. Tells all about how to add audio or video to your blog to make a podcast.TRANSCRIPT
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Bring Your Blog to LifeVideo and audio are where it’s at.
Get with it.
Bruce Sharpebrucesharpe.com
1Monday, February 23, 2009
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This Talk is For...
2Monday, February 23, 2009
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This Talk is For...1. Baby steps (minimal time, free)
2Monday, February 23, 2009
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This Talk is For...1. Baby steps (minimal time, free)
2. A little bit serious, but not very (⌚$)
2Monday, February 23, 2009
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This Talk is For...1. Baby steps (minimal time, free)
2. A little bit serious, but not very (⌚$)
3. Even a little more serious (⌚⌚$$)
2Monday, February 23, 2009
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This Talk is For...1. Baby steps (minimal time, free)
2. A little bit serious, but not very (⌚$)
3. Even a little more serious (⌚⌚$$)
4. Some tips for the experts
2Monday, February 23, 2009
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PC and Mac
3Monday, February 23, 2009
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After Today
• You can get started
• You can get better
• You can try something new
4Monday, February 23, 2009
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Who Am I?
• Digital imagery at MDA
• Detoured into enterprise software
• Seduced by podcasting
• Conversations Network
• VancouverTechScene.com
• Now: media software and services
5Monday, February 23, 2009
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What’s It All About?
• Podcast = blog + audio or video
• like having a radio or TV show distributed over the internet
• add enclosure tag to RSS/Atom feed
• And of course ... YouTube
6Monday, February 23, 2009
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The Five W’s
7Monday, February 23, 2009
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The Five W’s
• Why would you want to do this?
7Monday, February 23, 2009
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The Five W’s
• Why would you want to do this?
• What kinds of content
7Monday, February 23, 2009
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The Five W’s
• Why would you want to do this?
• What kinds of content
• Where to host it
7Monday, February 23, 2009
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The Five W’s
• Why would you want to do this?
• What kinds of content
• Where to host it
• Whow to do it
7Monday, February 23, 2009
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The Five W’s
• Why would you want to do this?
• What kinds of content
• Where to host it
• Whow to do it
• Wrecommendations
7Monday, February 23, 2009
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The Five W’s Things
• Why would you want to do this?
• What kinds of content
• Where to host it
• How to do it
• Recommendations
8Monday, February 23, 2009
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Recommendations
9Monday, February 23, 2009
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Why• Why add media to your blog?
• Because your audience wants it:
• FeedBurner: serves 249,728 podcasts
• 20 million podcasts available for download
• YouTube: 10 hours per minute
• 12 billion online videos per month viewed
• New medium of expression
10Monday, February 23, 2009
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Examples
11Monday, February 23, 2009
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Documentary Montage
12Monday, February 23, 2009
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Art and Film
13Monday, February 23, 2009
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Instructional Screencast
14Monday, February 23, 2009
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Slide Shows
15Monday, February 23, 2009
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More Video Examples...
• crowd powered media: NowPublic
• culture: Underground News
• unboxing: YouTube
• live events: brucesharpe.com
16Monday, February 23, 2009
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Audio Examples
• News
• Commentary
• Interviews
• Education
• Conference presentations
• Sports chat
17Monday, February 23, 2009
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The Steps
1. Get your gear
2. Record
3. Edit
4. Publish
18Monday, February 23, 2009
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Get Your Gear
19Monday, February 23, 2009
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Audio Recorder
• On the camcorder
• Direct to computer
• Olympus Voice Recorder
• Zoom H4
20Monday, February 23, 2009
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Microphones• Laptop built-in mic
• Camcorder mic: barely acceptable
• Mic to plug into camcorder
• Basic USB mic
• A better USB mic: BlueMic Snowball
Basic USB: $30
Better USB: $125
Two or more USB mics inWindows? Tricky...
$54
21Monday, February 23, 2009
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Camera
• Cell phone: live stuff only, immediacy
• Still camera: surprisingly good!
• Brand-name camcorder
• Mic input, flash memory or HDD
• Sony, Canon, Panasonic, ...
• No: Samsung, tape, DVD
• HD: go for it!
22Monday, February 23, 2009
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23Monday, February 23, 2009
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Oh yeah, get a tripod
Velbon, London Drugs Manfrotto, B&H Photo24Monday, February 23, 2009
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Web Resources
• Still cameras:
• dpreview.com
• Camcorders:
• camcorderinfo.com
25Monday, February 23, 2009
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Lights#1 Way to Make Your Video Look Better
26Monday, February 23, 2009
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Lights
• Halogen work lights
• Don’t do it!! (Illegal in California)
• Recommendations
• Natural/practical light
• Go to a camera store, ask
• Fluorescent, daylight balanced, diffused
27Monday, February 23, 2009
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GreenScreen
• OK, this is an advanced technique
• But it’s just too fun
• TubeTape.com
• YouTube tutorials
28Monday, February 23, 2009
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Record
29Monday, February 23, 2009
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Recording to Your PC
• Use
• your USB mic
• your audio editing software
30Monday, February 23, 2009
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Interviewing?
• Prep the questions
• Prep the interviewee
31Monday, February 23, 2009
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Phone or Skype?
• Skype
32Monday, February 23, 2009
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Recording Skype Calls
• Skype
• Wear a headset (Logitech USB)
• Pamela
• Total Recorder
• MX Skype Recorder
33Monday, February 23, 2009
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Recording Phone Calls• From an actual phone
• Radio Shack gizmo
• JK Audio QuickTap
• JK Audio digital hybrid
• Using a conference call service
• TalkShoe
• Use Skype with SkypeOut
34Monday, February 23, 2009
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Screencast Software
• Windows
• Camtasia Studio
• Mac
• SnapZ Pro X
• ScreenFlow
35Monday, February 23, 2009
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Advanced Techniques
• Green screen
• Multicamera
• Dual-system audio
• Tape sync (double ender)
• VGA2USB to record screens
36Monday, February 23, 2009
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Advanced Techniques
• Green screen
• Multicamera
• Dual-system audio
• Tape sync (double ender)
• VGA2USB to record screens
36Monday, February 23, 2009
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EditingPost-Production
37Monday, February 23, 2009
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Should You Edit?
38Monday, February 23, 2009
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Should You Edit?
• I want to be edited.
38Monday, February 23, 2009
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Should You Edit?
• I want to be edited.
• It is possible to edit so much that the person doesn’t sound like themselves any more, but instead sounds inhumanly smooth and intelligent.
38Monday, February 23, 2009
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Should You Edit?
• I want to be edited.
• It is possible to edit so much that the person doesn’t sound like themselves any more, but instead sounds inhumanly smooth and intelligent.
• That’s how edited I want to be.
38Monday, February 23, 2009
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At Least Do This...
• Trim the ends
• Cut the dead air
• Adjust levels(please please please)
• Add intro/outro with music
39Monday, February 23, 2009
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Levels
• Same message every year
• Some of you are still not listening
• I beseech you, from the pit of my eardrums:adjust your levels!!!!!!!!!!
40Monday, February 23, 2009
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41Monday, February 23, 2009
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Twittersphere says...
BTW, Levelator is THE SHIT! LOVE IT!
42Monday, February 23, 2009
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More Editing
• Get rid of um’s and ah’s
• Tighten it up, quicken the pace
• Add music
• Reduce noise
• Sound effects
43Monday, February 23, 2009
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Audio Editors
• Audacity
• GarageBand
• GoldWave
• Audition
• Soundtrack Pro
44Monday, February 23, 2009
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Video Editors
• Movie Maker
• iMovie
• Pinnacle Studio
• Final Cut Express
• Sony Vegas
45Monday, February 23, 2009
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Resources
46Monday, February 23, 2009
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Resources
• Photo/video/sound: iStockPhoto.com
• Voice overs: Voices.com
• Tutorials: YouTube
• Using the software: Lynda.com
• Conversions: MPEG StreamClip
• Sound effects: Soundsnap.com
47Monday, February 23, 2009
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Music
music.download.com111,052 FREE MP3S!
Magic GarageBandPinnacle Studio
48Monday, February 23, 2009
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Logos, Web Design
49Monday, February 23, 2009
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Prepare for the Web
50Monday, February 23, 2009
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Audio => MP3• Audacity
• LAME
• Commercial editors have it built-in
• You will be asked some questions
• 44.1 kHz, 64 kbps, joint stereo (or mono)
• Tag editor:
• ID3-TagIT
• iTunes51Monday, February 23, 2009
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Video Encoding• Your video editor does this
• You will be asked some questions
• Format: QuickTime or WMV
• Codec: H.264 or MPEG-4
• Bit rate: 750 kbps for > 15 min
• Bit rate: 2000 kbps for < 15 min
• The host will convert to Flash
52Monday, February 23, 2009
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PublishServe the world, make someone else pay
53Monday, February 23, 2009
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The General Idea
Host your website/blog and media separately
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Where to Host Video
• Blip.tv
• Free
• High-quality
• Ads are optional
• Pro version: MP3 and iPod
• YouTube
55Monday, February 23, 2009
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Where to Host Audio
• www.libsyn.com
• $5/month for ~ one podcast/week
56Monday, February 23, 2009
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Where to Host Slides
• SlideShare.net
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Add It to Your Blog
• Video
• Embed Blip.tv player in your blog
• Customize player in Blip.tv dashboard
• Audio
• Embed Yahoo Media Player
• Customize via CSS
58Monday, February 23, 2009
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Make A Feed
• WordPress => PodPress.org
• Other => use FeedBurner
• Tell it to use SmartCast
• Turn on iTunes tags
• Tell iTunes that you have a feed
59Monday, February 23, 2009
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Submit to Aggregators
• iTunes
• SpokenWord.org
• podcastpickle.com
• blubrry.com
• podcastalley.com
• odeo.com
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Show Notes
• Highly recommended
• Put in links, summary
62Monday, February 23, 2009
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Coding Resources
• RentACoder
• ODesk
• eLance
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email: [email protected]
blog: www.brucesharpe.com
Twitter: brucesharpe
singularsoftware.com singularproductions.com
64Monday, February 23, 2009