how to brand you for the job search
DESCRIPTION
Slidedeck from 10/4/12 keynote at Vocus Search Party in DC. Learn how HR and recruiters use social media as part of their hiring and vetting process. Find ways to engage the hiring manager, build your personal brand and avoid the resume black hole.TRANSCRIPT
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by Jessica Miller-Merrell, SPHR
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How do you want to be
remembered?
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What is Personal Branding?
Describes the process by which individual & entrepreneurs differentiate themselves and stand out from the crowd by identifying and articulating their unique value proposition.
Me 2.0, Dan Schwabel
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First Impressions
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• 86% of recruiters are look at a job seeker’s social profiles
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Recruiters Use Social Media
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Social Media Mullet
Business is the front. Party in the back.
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70% Business in the front. 30% Party in the back
Social Media Mullet
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What does your BRAND say about YOU?
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I Can See You
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Be Memorable
• Think (Social Media Mullet)
• Create Conversation Strategy
• Confident
• Never Meet a Stranger
• Be YOU