how to boost your sales with cold emailing

16
H ACKING S ALES HOW TO BOOST YOUR SALES WITH COLD EMAILING

Upload: thefamily

Post on 16-Apr-2017

8.185 views

Category:

Sales


2 download

TRANSCRIPT

HACKING SALES HOW TO BOOST YOUR SALES WITH COLD EMAILING

OUTBOUND SALES =HUNTING

COLD EMAILING LIKE A BOSS

TEST HACKS FOR EMAIL SUBJECTS

CALL-TO-ACTION IN THE BODY

SEEK FEEDBACK

30-50 B2B / 200-300 B2C

OP. RATE 15-30% / RE. RATE 10-30%

ITERATION

WRITE LIKE HUMAN BEINGS

NO UPPERCASE

STAY CONSISTENT

TIMING MATTERS

EMAIL SUBJECTS

NO CATCH PHRASE OR SLOGAN

SOME HACKS

ONLY THE SUBJECT

FIRST AND LAST NAMES

TYPO + ‘SENT FROM MY IPHONE’

ANY NEWS FROM THE FUNDRAISING ?

MEETING E. MUSK <-> C. COUSIN

MAX, CNA WE SPEAK THIS WEEK ?

QUESTIONS & NUMBERS 200 PEOPLE, 40 STARTUPS, 30 SPEAKERS

MAKE-OR-BREAK SITUATIONS

RE: PLEASE, FIND ATTACHED THE REQUIRED DOCUMENTATION

RE: RE: UPDATE MM/DD/YYYY

BAD NEWS… I’M REALLY DISAPPOINTED, JACK

-

TEMPLATES

1. LOOKING FOR THE DECISION-MAKER, TOP-DOWN APPROACH

2. LOOKING FOR THE DECISION-MAKER, TOP-DOWN APPROACH

3. PITCHING THE DECISION-MAKER — B2B

4. USE CASE - KOUDETAT PITCH (B2C)

4. USE CASE - KOUDETAT PITCH (B2C)

KEEP IN MIND

USE INCENTIVES

GIVE UPDATES

PLANT THE NEED

CREATE URGENCY*

HAVE EMPATHY

THANK YOU !