How to become a great Product Owner

Arne Åhlander

Why is the Product Owner role important?

To Maximize ROI

To Eliminate Confusion

To Steer Development

by ordering the PBL

What do we want from the PO?• We want one!

• We want the PO

to understand Scrum•

We want the PO

to be sole responsible

•We want the PO to

leave the team undisturbed

• We want the PO to beavailable to the teamduring the Sprint

• We want t

he PO to have

a clear P

roduct

Visi

on

• We want the PO tohave a clear PBL

•We want the PBL to be

estimated prior to

Sprint Planning Meeting

• We want the PO to have a

release roadmap with dates

based on team velocity

•W

e want the PO to

motivate the team

•We want the PO to

understand what

creates value• We want th

e PO to put

Business V

alue on items in

PBL

•W

e w

ant t

he P

O to

have

goo

d w

orki

ng

cond

ition

s w

ith s

take

hold

ers

•We want a

Profitable Product

• Innova

tion

What should a Product Owner focus

on?Understanding and communicating the Customer Needs

Developing and communicating the Product Vision

Maximizing ROI

Collaborating with Stakeholders and Team

External and Internal Collaboration

External

Internal

CustomersUsers

Market Competitors

Team/sStakeholder

s

How can I be a successful Product

Owner?Use Time to Understand the PO Role

Things Take Time

Focus on Communication

Understand Product and Business Needs

Some common pitfalls

The PO without Power

The Invisible PO

The Middle Man PO

The PO Group

How to avoid the most common pitfalls

The Product Owner must be empowered

Allow enough time to do the job

The Product Owner must be qualified to do the job

arne.ahlander@aqqurite.se

http://twitter.com/@ArneAhl

ThankYou!

Arne Åhlander