How to be a Social Media Marketing Badass For Your Events

KIKI “BADASS” L’ITALIEN ;)Presented by

Being a Badass means you have determination and a style of getting things done all your own.

Definition

You might think developing your inner badass self requires a gun or a personal trainer.

Do you think Beth Kanter needs a gun to be a nonprofit badass? (The answer is no.)

Being a social media marketing badass for events and fundraising like Beth Kanter (nonprofit expert), Paull Young (charity:water), &

Petri Darby (Make a Wish), requires tenacity and a mission.

Acting on theGO is the hardest part of marketing

From Concept to Go!

#Red4Joplin

Go can be achieved by keeping mission in mind while carrying out the marketing plan for your event.

TRACK SUCCESS

LISTENLEARN

ID GOALS & OBJECTIVES

DEVELOP PLAN

DEVELOP CONTENT

OPTIMIZING FOR MOBILE

PLATFORMS

CONTENT CURATION

FIRST-PERSON STORYTELLING

ACTIVE SOCIAL ENGAGEMENT/SHARING CHANNELS

DESIGN FLEXIBILITY TO SUPPORT CAMPAIGNS

MORE MULTIMEDIA

Badass Lessons

WEBSITE AND CMS SHELF LIFE

FIVE YEARS LATER…

BADASS LESSONS

Use these badass lessons to refresh your social media marketing

campaigns

BADASS LESSONS

1. Incorporate Your Story – Every Badass has a history and a mission

2. Curate Your Content – Badasses build on their reputations and the information already “out there”

3. Engage Actively – Badasses know there is never really any one “in charge” – that everyone adds to a situation

4. Be Flexible with Resources – Your website should have multiple “skins” or uses…just like a badass can find multiple uses for gum

5. Use More Video – Help others tell your badass story

6. Optimize for Mobile – After all Batman has all the cool toys and so does your attendee