#50tips to hosting badass events by karen hartline, reinventing events #inbound15
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Behind the Curtain —50 Tips for Hosting Badass Events
Karen HartlineCEO, Reinventing Events
#50tips @khartline
--13 years of event production experience--Orchestrate events in U.S. and U.K.--Produce variety of events including: conferences, dinners, launch parties and road shows--Accommodate budgets of all sizes
Karen Hartline | @khartline
--Questions?--Share presentation via email--Learn at least 1 new thing
AGREEMENT
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PRE-PLANNING
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1 Set goals from the beginning
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Plan for unexpected fees
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3 Give attendees an opportunity to meet BEFORE the event
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Speed networking may be cheesy, but it works
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5 Absorb the fees
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Customize your order form
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7 Don’t expect your community to come to you—go to them!
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Mashable Road Tour
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Twilio Roadshow
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Whuffaoke
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Whuffaoke
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8 Turn a negative into a positive
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Add personal touches
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Create templates and checklists!
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Be ready for last minute ideas
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TwilioCon 2012
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Use a hashtag, not a new Twitter profile
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SPEAKERS
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Ask speakers to attend the event, not just speak
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Include more Q&A time
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Tech Cocktail Celebrate
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Prep your speakers
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Question your speakers
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Don’t make your panel facilitator do all the work
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Don’t ask everyone to speak
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Make a clear ask
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Host VIP reception instead of dinner
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ONSITE
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Start your event outside the venue
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Music in between sessions helps keep energy up
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Have your playlist offline
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Have employees staff the event
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Get your sales team involved
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Include a WOW factor
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Provide a coat check27
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Offer stress relief at your event
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WiFi is a must
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Power it up!3
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SPONSORS
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Don’t sell attendee list to sponsors
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Offer creative sponsor activations
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No pay-to-play
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Get your swag on!3
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F&B
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Help facilitate lunch discussions with table topics
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Provide a variety of options for food
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Limited catering budgets means getting creative
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Engine Yard Distill
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Make your water fancy
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Offer healthy snack options
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EAT!
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POST EVENT
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Say Thank You!4
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Prep post-event emails BEFORE the event starts
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Have content ready to go
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Do your own debrief
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Announce your next event
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INSIDER TIPS
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Have an event emergency kit
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Use a Safe Word
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Keep details straight with Boomerang4
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Have work/life balance
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THE BIG TAKEAWAY
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Think about it from the attendees perspective
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