how to be a great content curator (21 tips)
DESCRIPTION
Content curation isn't rocket science, but it does take work. Here are 21 tips for thinking about your audience, your content, and your community.TRANSCRIPT
21 TIPSto get you started
how to be a GREAT
CONTENT CURATOR
Daria SteigmanSteigman Communications, llc
EVERYONEis not youraudience.
AUDIENCE
1. identify your TARGET audience
Posting on FACEBOOK is pointlessif your audience is on INSTAGRAM or LINKEDIN..
AUDIENCE
2. learn WHEREto find your audience
Do they respond to FUNNY VIDEOS? How-to posts? White papers?
AUDIENCE
3. understand what TYPES OF CONTENT
resonate with your audience
TIMING matters. So does identifying CLICKABLE content.
AUDIENCE
4. understand WHENyour audience CLICKSand WHAT they share
Sometimes a PICTURE or a SONG can be worth more than words.
CONTENT
5. THINK of content BROADLY
SHARE, ANALYZE, and VISUALIZE what’s happening across your industry (your competit ion too ) .
CONTENT
6. be an industry GO-TO RESOURCE
Keep people coming back to your Web site and social media feeds by giving them information that helps them do their jobs better.
CONTENT
7. point your audience toVALUABLE subject matter
Mix in occasional QUIRKY ITEMS that make people smile, laugh, or say hmm.
CONTENT
8. find OFFBEAT STORIES
Curated l ists let people identify a lot of CONTENT GOODNESS in one place.
CONTENT
9. CREATE a Twitter LIST
Maybe it’s brands you admire, or industry experts, or your customers.
CONTENT
10. build a SHARING CIRCLEon Google+
Ideas and inspiration (and great content) come from EVERYWHERE.
CONTENT
11. READ voraciously
You can often fi nd nuggets of industry information on SLIDESHARE and LINKEDIN.
CONTENT
12. follow RELEVANT industry SOURCES and
ORANIZATIONS
Posts with VISUALS are SHARED MORE. Except when they’re not. It’s all about your target audience.
CONTENT
13. EXPERIMENT with formats
Always, ALWAYS, credit your original source.
COMMUNITY
14. give a SHOUT OUT to the initial source
Answer the question:WHAT MAKES this photo, video, data, infographic SHAREWORTHY?
COMMUNITY
15. PERSONALIZE when you share content
COMMENTINGADDS VALUE; it also makes you more approachable.
COMMUNITY
16. COMMENT on what you’re sharing
Closing the loop isn’t just good form, it’s also keyto a ROBUST COMMUNITY.
COMMUNITY
17. say THANK YOUfor shares and retweets
Don’t just share what they share; tout their accomplishments and cool deeds.
COMMUNITY
18. SHOWCASE your community
Don’t be a sharebot;do ENGAGE with your audience.
COMMUNITY
19. be a MEMBER of your own community
Make DIGITAL CURATION pay off by aligning your eff orts to BUSINESS GOALS.
MEASUREMENT
20. set SMART GOALS
MEAURE the ROE (engagement) and the ROI ( investment).
MEASUREMENT
21. MONITOR your METRICS
BONUS TIP
22. don’t forget to shareyour ORIGINAL CONTENT too
CONNECT WITH ME
Daria SteigmanSteigman Communications, llc
www.steigmancommunications.com202.244.7651