How to Create Content Your Clients Want

to Read

Content is King

• Online business is all about what words you put in front of your prospective clients.

• Learning how to produce content that provokes people to take action is critical.

• It’s important to learn that you should write the way you talk!

• Think about the following tips before you write your next piece of content:

http://RosemaryNonnyKnight.com/toolkit

Be conversational

• Keep your ideal person in mind as you write.

• Try to imagine they’re in the room with you.

http://RosemaryNonnyKnight.com/toolkit

Relax

• You won’t attract people with words that sound forced or fake.

• Plan out the points you want to make.

• Once you have a plan, relax and let the words flow.

http://RosemaryNonnyKnight.com/toolkit

Don’t be professional

• Looking good in front of your peers is not the important thing.

• Creating remarkable content that other people want to read and share is the important thing.

• Being professional can be a barrier.

http://RosemaryNonnyKnight.com/toolkit

Use normal words

• Use the same language you would use with friends and family.

• Your customers are your friends now.

• They won’t believe your words if they sound pompous.

• Stop trying so hard. Remember to relax!

http://RosemaryNonnyKnight.com/toolkit

Break the rules

• It won’t make your teacher happy

• But it will help your prospects connect with you!

• Do get your spelling right.

• Don’t worry about grammar so much.

http://RosemaryNonnyKnight.com/toolkit

http://RosemaryNonnyKnight.com/toolkit