HOW TO BE A

BUSINESS TO BUSINESS

EXPERT

GO LONGIn B2B marketing the sales cycle is longer. Don’t rush through your marketing strategies. Plan a strong, ongoing drip marketing campaign.

“The average sales cycle in B2B marketing can frequently exceed 12 months.”

GO LONGIn B2B marketing the sales cycle is longer. Don’t rush through your marketing strategies. Plan a strong, ongoing drip marketing campaign.

BUILDRELATIONSHIPSDue to longer sales times and the size of B2B purchases, building a strong relationship with customers is critical.

“It’s not uncommon for B2B marketers to communicate with 12-14 key individuals.”

BUILDRELATIONSHIPSDue to longer sales times and the size of B2B purchases, building a strong relationship with customers is critical.

BE ORIGINALContent marketing is one of the most powerful means of B2B marketing. Create unique and useful information.

"78% of CMOs think custom content is the future of marketing.” 

BE ORIGINALContent marketing is one of the most powerful means of B2B marketing. Create unique and useful information.

KNOW YOUR AUDIENCEB2B marketing requires a focus on knowing your target audience and directing your marketing efforts where they are most effective.

"94% of B2B Marketers use LinkedIn  to distribute their content" 

KNOW YOUR AUDIENCEB2B marketing requires a focus on knowing your target audience and directing your marketing efforts where they are most effective.

BE READYExpert B2B marketers are always ready to convert a lead to a sale. Recognize that most clients research before initial contact.

“B2B customers are 65-90% through the  purchase decision process before they 

contact your firm!”

BE READYExpert B2B marketers are always ready to convert a lead to a sale. Recognize that most clients research before initial contact.

BE SMARTUsing powerful marketing automation software empowers B2B marketers to build smart campaigns nurturing leads.

"88% of B2B plan on implementing  marketing automation in their organizations  by the start of the 2017-2018 financial year.”

BE SMARTUsing powerful marketing automation software empowers B2B marketers to build smart campaigns nurturing leads.

LEARN MORE ABOUT BECOMING A

BUSINESS TO BUSINESS

EXPERThttp://mau.tc/b2b-market