how to avoid doing the 'dad dance' with your social and mobile emails
TRANSCRIPT
How to avoid doing the 'Dad Dance' with your social and mobile emails
Marc Munier
Open Rate 12%Click Rate 17%
Open Rate 10%Click Rate 3%
“The immediate quality that struck out about Pure360 was their can do
attitude and the flexibility in the way they structure their account
management team.”
“Pure360’s user friendly CMS has also allowed the team to build, review and test campaigns to achieve higher success rates. Pure360 work with us to achieve our goals, making the process an enjoyable one along the way."
Themes
Smart Solutions for mobiles
The message is the medium …
Social Call to actions
Getting data out of Facebook
Location Matters!
Timing is everything
Dad Dance
Beyoncé
Mobile – Smart Solutions
Extreme Dad Dance Dad Dance Beyoncé
Key Takeaways
Watch out for length “trust earning text”
Ensure your recipients can see the call to action straight away
Pixel widths can really catch you out
The medium is the message
Marshall McLuhan
Different mediums – different places
Different Times
http://bit.ly/multiscreenqueen
Amend not just adjust
Key takeaways
• Focus on the medium your recipients will be viewing your content on
• Keep it short – get to the point
Social call to actions
Dad Dance
David Brent
Beyoncé
Beyoncé
Beyoncé
Key takeaways
• Don’t do the dad dance with your social call to actions
• Make them instructions
• Give them an on brand
Get data OUT of facebook
Dad dance
Dad Dance (not extreme)
What’s the value of a Like?
Lots of potential answers But of course the answer is…. It depends.
Robbie Williams
Beyoncé
How to use this data
Instead of “share this”
Try “click to share with your 540 friends”
Campaigns based on:
Location Matters!
(Source: Pew, May 2012) via trendwatching.com
“Between May 2011 and February 2012, the number of smartphone owners getting real-time location-based information on their phones rose
from 55% to 74%.”
via trendwatching.com
Extreme Beyoncé
Key takeaways
• Challenge yourself to use location in your campaigns
Timing is everything
When is the best time to send your email ?
The Inbox Abyss
The Mountain of Opportunity
The Practical Pinnacle
The Hike of Hope
The Lunchtime Ledge
The Gradual Ascent
The Post-Work Peak
The Little Rock
The Steep Descent
The Summit
Key takeaways
• Visit Stand E8070 to get all the details on our latest timings research
• Speak to one of our consultants
Quick Recap
Smart Solutions for mobiles
The message is the medium …
Social Call to actions
Getting data out of Facebook
Location Matters
Timing is everything
For more please follow/connect
@marcmunier
http://uk.linkedin.com/in/marcmunier/
For more posts check out www.pure360.comwww.econsultancy.com
Thank you – do we have time for questions?